Marketing Specialist- For Window & Doors

About the Role

Studio41 is seeking an experienced, creative, and results-driven Marketing Specialist to help grow brand awareness, generate qualified leads, and support sales growth. The ideal candidate will have a strong background in marketing within the window, building materials, home improvement, construction, or skilled-trades industry. We are especially interested in someone who understands windows, doors, installation and knows how to effectively market homeowners, contractors, builders, remodelers, and other trade professionals. This is a hands-on role for someone who can develop marketing strategies and campaigns while also managing their execution and measuring results.

Key Responsibilities

• Develop and execute marketing campaigns designed to increase brand awareness, customer engagement, and qualified sales leads.
• Manage digital and traditional marketing campaigns, including Google Ads, paid search, social media, email marketing, direct mail, and local advertising.
• Develop campaigns targeting both homeowners and trade professionals, including contractors, builders, remodelers, installers, and other industry partners.
• Manage Climate Guard's social media presence and develop engaging content highlighting products, installations, promotions, projects, and customer success stories.
• Create and coordinate marketing materials including brochures, direct-mail pieces, digital advertising, sales collateral, signage, presentations, and promotional materials.
• Utilize Adobe Creative Suite to create and edit marketing and advertising materials.
• Manage and optimize Google Ads/PPC campaigns, including campaign performance, keywords, budgets, conversions, and lead generation.
• Assist with SEO, website content, landing pages, and other digital initiatives designed to improve online visibility and lead conversion.
• Track marketing leads from source through conversion and evaluates the effectiveness and ROI of campaigns.
• Analyze campaign performance using tools such as Google Analytics, Google Ads, social media analytics, CRM reporting, and other marketing platforms.
• Partner closely with sales and leadership to develop promotions, campaigns, and programs that support revenue goals.
• Coordinate photography and video of completed window projects, installations, before-and-after transformations, and customer testimonials.
• Develop relationships and marketing opportunities within the local contractor, builder, remodeling, and home-improvement communities.
• Assist with trade shows, home shows, customer events, contractor events, and other local marketing opportunities.
• Manage relationships with outside marketing agencies, printers, media partners, photographers, and other vendors as needed.
• Maintain consistent Climate Guard branding and messaging across all marketing channels.

Qualifications

• 5+ years of marketing experience, preferably within windows, building materials, home improvement, construction, remodeling, or a related trade industry.
• Experience with windows and/or window installation is strongly preferred.
• Strong understanding of the contractor, builder, remodeler, installer, or skilled-trade market.
• Minimum 5 years of experience developing and managing marketing campaigns across digital and traditional channels.
• Demonstrated experience with Google Ads/PPC campaigns and lead-generation marketing.
• Strong social media marketing and content-development experience.
• Experience in creating and managing direct-mail campaigns.
• Proficiency with Adobe Creative Suite, including Photoshop, Illustrator and/or InDesign.
• Experience with Google Analytics, SEO/SEM, email marketing, CRM systems, and campaign reporting preferred.
• Ability to analyze campaign results and make recommendations based on performance and ROI.
• Strong written and verbal communication skills.
• Excellent organizational and project-management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Comfortable working independently while collaborating closely with sales, operations, and leadership.
• Photography, video, or short-form video/reel creation experience is a plus.

Studio41/ Climate Guard Windows & Doors is a Chicago based luxury kitchen, bath and window showroom with one location in Scottsdale, AZ. Our talented design associates specialize in kitchen and bath plumbing fixtures, cabinetry, decorative hardware, window treatments, tile and windows.