Senior Paid Search Manager (Google Ads)

Senior Paid Search Manager – Google Ads

Location: Austin, TX | In-Office

• Salary: $90,000–$130,000, depending on experience
• Benefits:
• 20 days of PTO
• 10 paid holidays
• IRA plan with up to 3% company match
• Medical, dental, and vision insurance
• Company covers 90% of medical insurance premiums
• Paid parental leave
• Additional company perks and benefits

About the Opportunity

We are seeking a highly analytical, hands-on Senior Paid Search Manager to take ownership of Google Ads and paid search performance for a rapidly growing organization.

This is a high-impact role for someone who has personally managed significant Google Ads budgets and knows how to connect advertising spend to qualified leads, customers, revenue, and measurable business results.

You’ll have significant ownership over strategy, execution, optimization, tracking, attribution, and reporting in a fast-moving environment where your work will directly influence growth.

What You’ll Do

• Build, manage, and optimize Google Search campaigns.
• Manage and optimize significant paid search budgets.
• Improve lead quality, cost per qualified lead, and customer acquisition performance.
• Own conversion tracking, attribution, and reporting across Google Ads, GA4, Google Tag Manager, call tracking, and CRM systems.
• Analyze search terms, conversion rates, lead quality, funnels, and ROI to identify opportunities.
• Test ad copy, landing pages, targeting, bidding strategies, and new growth opportunities.
• Partner with marketing, leadership, intake/sales, and technical teams to improve campaign performance.
• Identify and eliminate wasted spend while continuously improving campaign efficiency.
• Leverage AI and automation where appropriate to improve campaign execution, analysis, and reporting.

What We’re Looking For

• Proven, hands-on experience managing Google Ads campaigns.
• Experience generating leads, consultations, customers, or signed cases through paid search.
• Experience personally managing $100K+ per month in Google Ads spend.
• Strong knowledge of:
  • GA4
  • Google Tag Manager
  • Conversion tracking
  • Call tracking
  • GCLID attribution
  • Offline conversions
• Strong understanding of CPL, CPA, qualified lead rates, conversion funnels, ROAS, and revenue attribution.
• Ability to provide specific examples of campaigns you personally managed, optimized, and improved.
• Strong analytical, problem-solving, and communication skills.
• Ability to work independently and take ownership of results.
• Experience in competitive, lead-generation-focused environments.

Nice to Have

• Personal injury, legal, or other professional services marketing experience.
• Experience optimizing campaigns toward qualified customers, signed clients, or revenue.
• CRM integration experience with platforms such as Salesforce, HubSpot, Litify, or Filevine.
• Landing page testing and conversion rate optimization experience.
• Multi-market or multi-location campaign management.
• Experience using AI and automation to improve paid search performance.

Industry experience is not required — we’re most interested in candidates who can demonstrate measurable growth and business impact.

What Success Looks Like

In this role, you’ll be successful if you can:

• Connect paid search spend directly to qualified leads and revenue.
• Continuously test, learn, and optimize based on data.
• Improve lead quality while reducing wasted advertising spend.
• Take ownership of performance without relying heavily on agencies or large teams.
• Move quickly and identify opportunities to drive meaningful business growth.

Team & Work Environment

You’ll work closely with marketing leadership and a small, collaborative team, giving you significant visibility and ownership.

The role is based in Austin, TX with a preference for in-person collaboration, but there is flexibility for the right candidate. The team values face-to-face interaction while maintaining a practical, flexible work environment.