Brand Manager

Purpose: This position exists to assist in the development of marketing strategies for maintaining and strengthening specific brands while performing a variety of marketing related activities, including the oversight and management of these brands and marketing initiatives.

Essential Functions:

• Assist in developing the vision for the brand’s marketing strategy.
• Execute the brand’s marketing strategy by leading and providing direction to the creative and communications teams.
• Collaborate with sales and marketing teams to provide value added marketing initiatives.
• Promote specified brands through social media, websites, external communications, events and other brand marketing strategies.
• Develop advertising and literature, photography, videos, POP materials, sales materials and press releases/media relations for assigned brands.
• Manage marketing activities related to product launches.
• Assist sales team on dealer promotions.
• Assist Events Manager in the coordination of brand centric events and other special products.

Required Experience / Knowledge:

• Requires 3 to 5 years of related experience and BA/BS in marketing or related field.
• Requires the ability to communicate effectively, both orally and in writing, with company personnel and outside agencies.
• Requires the ability to develop and maintain highly collaborative cross-functional internal and external relationships.
• Must possess good analytical and organizational skills.

Work Requirements:

• This position may require sitting, standing, working in front of a computer monitor in an office setting approximately 90% of the day, and occasionally, working in a hot, humid outdoor environment.
• Requires the ability to travel between field locations, as well as attend shows and events as necessary.
• Regularly required to sit, stand, walk, and stoop, kneel, crouch, or crawl; use hands and fingers to handle or feel objects, tools or controls; and, reach with hands and arms. Must be able to frequently lift and move up to 10 pounds.
• This position is a full-time position, which may require flexibility in hours and days worked (including nights and weekends).
• Management reserves the right to assign or reassign duties and responsibilities to this job at any time.

Jayco offers a generous benefits package including:

• (2) Medical Insurance plan options, HSAs, and FSAs
• Family Care Clinic for employees and dependents enrolled in a Jayco medical plan (IN only)
• Dental Insurance
• Vision insurance
• Disability and Life Insurance
• 401k plan with an annual discretionary match
• Wellness Benefits
• On-site Fitness Center access (IN only)
• Health Clinic for employee use (IN only)
• Employee Assistance Program (EAP) Benefits