Financial Services Representative - State Farm Agent Team Member

Benefits:

• 401(k) matching
• Bonus based on performance
• Competitive salary
• Paid time off
• Opportunity for advancement
• Training & development
• Flexible schedule

Location: Santa Cruz CA
Reports To: Agency Director / Agent
Pay: Base = $80-$120k, Total Comp = $175-$250k

Position Summary:
As a Senior Financial Consultant / Client Advisor, you will leverage your extensive industry experience and securities licensing to provide comprehensive financial planning and wealth management solutions to a portfolio of qualified clients. Your focus will be on deepening client relationships, delivering tailored advice, and driving revenue growth through appointment-based engagements. You will collaborate closely with lead generation specialists to convert warm leads into satisfied, loyal clients.

Key Responsibilities:

• Conduct thorough financial needs assessments and develop customized strategies encompassing investments, retirement planning, insurance, and other financial products.
• Provide ongoing portfolio management, performance reviews, and proactive financial advice to help clients achieve their goals.
• Partner with lead generation and marketing teams to prioritize and convert warm leads and scheduled appointments.
• Cross-sell and up-sell US Bank’s financial services to increase wallet share within the client base.
• Ensure compliance with all regulatory requirements and internal policies in all client interactions.
• Mentor and support junior advisors or team members on product knowledge and client engagement best practices.
• Maintain accurate and timely documentation of client interactions and financial plans within the CRM system.

Qualifications:

• Minimum 10+ years of financial services experience with proven success in client advisory roles.
• Fully licensed, including securities licenses (e.g., Series 6, 7, 63, or 65).
• Strong relationship management and communication skills.
• Ability to work effectively with cross-functional teams (lead generation, marketing, compliance).
• Proficient with financial planning software and CRM tools.
• Commitment to delivering exceptional client service and maintaining high ethical standards.

Compensation:

• Competitive base salary commensurate with experience.
• Performance-based bonus tied to revenue growth, client retention, and referrals.
• Commissions on sales of investment and insurance products.
• Additional incentives for successful conversion of qualified appointments.

Performance Metrics / KPIs

• Metric | Target / Expectation | Notes | Revenue Production - Achieve or exceed target in annual revenue, includes fees and commissions
• Client Retention Rate - Maintain 90%+ retention of assigned clients, measure repeat business & loyalty
• Lead Conversion Rate - Convert 40-50% of qualified appointments, track lead-to-client conversion
• Client Satisfaction - Achieve 90%+ positive feedback (surveys)
• Cross-Sell Ratio - Increase wallet share by selling multiple products
• Compliance & Documentation - 100% adherence to regulatory and internal policies
• Mentoring/Team Contribution - Participate in quarterly mentoring or training sessions