Marketing Director

Now Hiring: Strategic Growth Leader

Location: Rockville, MD

Salary: $130,000 - $150,000 base + performance-based commissions

Are you a data-obsessed marketer who views every dollar spent as a seed that must return 10x? At Divorce With A Plan, we don’t just "do marketing"—we drive a growth engine. We are looking for a Rainmaker: a leader who can deliver the right leads, at the right time, and in the right mindset to engage our firm.

This is a high-stakes, high-reward role for a strategist who has successfully scaled a firm and is ready to do it again.

$130,000 - $150,000 yearly

Strategic "Rainmaking" & Execution

• Annual Planning: Develop and own the firm’s comprehensive Marketing Plan (due January 15th each year) aligned with aggressive revenue targets.
• 10x ROI Campaigns: Execute a minimum of 4 major multi-channel campaigns annually, ensuring every effort has a clear call to action and a hypothesis for measurable results.
• Weekly Data Accountability: Monitor lead volume, source, and quality weekly. Submit performance metrics (KPI reports) to the Owner every Friday.
• Content & Social Consistency: Ensure a daily social media presence, oversee advertising and promotion activities, including print, radio, TV, online, email, and direct mail tactics. Ensures a monthly firm newsletter is published on time, every time.

SEO, CRM & Digital Infrastructure

• Conversion Optimization: Oversee technical SEO and website audits to ensure high-value keywords (Divorce, Custody) convert at elite levels.
• CRM Mastery: Manage and optimize our CRM systems (Clio/Lawmatics) to track the lead-to-client journey with surgical precision.
• Lead Generation: Plan and optimize paid advertising (Google Ads/Social) targeting high-intent family law leads.

Team Leadership & Culture

• Vendor Management: Select, vet, and project-manage outside contractors (SEO, Graphic Design, Web Dev) to ensure 100% accountability.
• Coaching & Training: Create a firm-wide culture of "rainmaking" by coaching staff on networking tactics (the FORM process - Family, Occupation, Recreation, Message).
• Compliance: Ensure 100% of marketing materials comply with State Bar advertising rules and legal ethics.

Required:

• Proven Growth Track Record: Experience growing a law firm or professional service business by at least 100% over a 3-year period.
• Data Driven: You must be able to demonstrate a history of achieving a 10x ROI average on past marketing campaigns.
• Leadership Experience: 5–7 years in strategic marketing leadership with experience managing a $300,000 - $500,000 budget.
• Technical Stack: Deep proficiency in Google Analytics, SEMrush, Ahrefs, and CRM automation.
• Communication: Exceptional copywriting and persuasive communication skills.

Preferred:

• Familiarity with Family Law or high-conflict service marketing.
• Certifications in Google Ads or HubSpot.
• Experience with the "Rainmaker" mindset in a fast-paced, goal-oriented environment.

BEGIN THE APPLICANT PROCESS: Please complete an initial interview by using the Initial AI Interview Link: https://portal.divorcewithaplan.com/interview/marketing-director

Divorce With A Plan is a growing Maryland family law firm focused on helping clients navigate divorce and child custody matters with clarity, compassion, and confidence.

We serve professionals and families facing complex family law matters and believe that excellent legal representation requires more than knowing the law. It requires preparation, organization, strategic thinking, responsiveness, and a commitment to the client experience.

When you know your options, you reclaim your power.