On-Premise Sales Representative

On-Premise Sales Representative – Dallas

Lockwood Distilling Company

About Lockwood Distilling Company

Lockwood Distilling Company is an award-winning North Texas distillery producing handcrafted spirits with tasting rooms in Richardson, McKinney, and Fort Worth. Our mission is simple: create exceptional spirits that are approachable, authentic, and proudly made in North Texas.

We’re looking for an energetic, relationship-driven sales professional to grow our presence in Dallas’ on-premise market by developing partnerships with restaurants, bars, hotels, music venues, and entertainment destinations.

Position Summary

The On-Premise Sales Representative is responsible for increasing distribution, menu placements, cocktail features, and brand visibility throughout the Dallas market. This individual will work closely with our distributor partners while building direct relationships with beverage directors, bar managers, owners, and hospitality professionals.

This is a highly independent, field-based role that rewards someone who enjoys meeting people, creating opportunities, and representing a local craft brand.

Responsibilities

· Grow distribution throughout restaurants, bars, hotels, country clubs, music venues, and entertainment venues.

· Secure new menu placements, featured cocktails, and back bar placements.

· Build and maintain strong relationships with key decision makers in the hospitality industry.

· Conduct ride-withs alongside distributor sales representatives.

· Educate bartenders and restaurant staff through trainings and tastings.

· Coordinate sampling events, cocktail features, and promotional activations.

· Execute menu programming and seasonal cocktail initiatives.

· Identify new account opportunities and prospect consistently throughout Dallas.

· Monitor competitive activity and provide market feedback.

· Maintain accurate CRM notes, weekly sales reports, and territory planning.

· Work closely with Lockwood leadership to execute strategic sales initiatives.

Qualifications

· 1–3 years of outside sales experience required, preferably in beverage alcohol, hospitality, foodservice, or consumer packaged goods.

· Existing relationships within the Dallas hospitality community are a plus.

· Strong communication and relationship-building skills.

· Self-motivated with excellent organizational and time-management abilities.

· Comfortable working independently in a fast-paced, field-based environment.

· Passion for craft spirits and cocktail culture.

· Valid driver’s license with reliable transportation.

· Ability to lift and transport product samples (up to 40 lbs.).

Preferred Experience

· Beverage alcohol supplier or distributor sales.

· Restaurant or bar management.

· Hospitality sales.

· Cocktail and spirits knowledge.

Compensation & Benefits

· Competitive base salary

· Monthly performance bonus opportunities

· Auto allowance and business expense reimbursement

· Paid vacation and holidays

· Employee discounts at Lockwood Distilling tasting rooms

· Opportunity for career growth with one of North Texas’ fastest-growing craft distilleries

What Success Looks Like

· Consistently opening new on-premise accounts.

· Growing menu placements and featured cocktails.

· Building lasting relationships with hospitality partners.

· Becoming a trusted resource for Dallas bartenders and beverage managers.

· Representing the Lockwood brand with professionalism, enthusiasm, and integrity.

If you enjoy building relationships, love the hospitality industry, and want to help grow a locally owned craft spirits company, we’d love to meet you.

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