Director of Admissions and Marketing

MARKETING & ADMISSIONS COORDINATORPosition Summary

The Marketing & Admissions Coordinator is responsible for developing and maintaining referral relationships, increasing facility census, coordinating admissions, facilitating hospital and community outreach, and promoting Kirkland Court Nursing & Rehab as the preferred provider of post-acute rehabilitation, long-term care, respite, hospice, and skilled nursing services.

This position serves as the primary liaison between referral sources, residents, families, hospitals, physicians, hospices, and the facility leadership team.

Reports To: Administrator

Essential Job FunctionsAdmissions Responsibilities

• Coordinate all resident admissions from hospitals, assisted living facilities, physician offices, hospices, and community referrals.

• Review referral information for appropriateness of admission.

• Collaborate with nursing, therapy, social services, and administration to evaluate admissions.

• Verify insurance coverage and payer sources when applicable.

• Ensure admission packets and required documentation are completed.

• Coordinate transportation and admission logistics.

• Conduct facility tours for prospective residents and families.

• Serve as primary contact for residents and families throughout the admission process.

Marketing Responsibilities

• Develop and maintain referral relationships with:

  • Hospitals

  • Case managers

  • Discharge planners

  • Physicians

  • Hospices

  • Home health agencies

  • Assisted living facilities

  • Community organizations

• Conduct routine facility visits to referral sources.

• Promote Kirkland Court's services, specialty programs, and clinical capabilities.

• Represent the facility at community events, health fairs, and professional networking opportunities.

• Develop and implement census growth initiatives.

• Monitor local market trends and competitor activity.

• Maintain a positive public image of the facility within the community.

Census Development

• Maintain and track daily referral activity.

• Follow up on pending referrals.

• Maintain referral source database.

• Assist in achieving and maintaining census goals established by administration.

• Participate in strategic planning related to facility growth.

Hospice & Specialty Program Development

• Develop relationships with hospice providers.

• Promote facility capabilities related to:

  • Hospice Care

  • General Inpatient Hospice (GIP)

  • Respite Care

  • Skilled Nursing Services

  • Rehabilitation Services

  • Long-Term Care

• Assist with implementation of specialty programs designed to enhance referral opportunities.

Customer Service

• Respond promptly to inquiries from families and referral sources.

• Address concerns and facilitate communication among departments.

• Ensure a positive admission experience for residents and families.

• Participate in resident and family satisfaction initiatives.

Reporting

• Maintain referral and admission logs.

• Prepare weekly and monthly marketing reports.

• Track admission conversion rates.

• Report census trends and referral activities to the Administrator.

• Participate in management and QAPI meetings as requested.

QualificationsRequired

• High School Diploma or GED.

• Valid Driver's License with reliable transportation.

• Excellent communication and customer service skills.

• Ability to build and maintain professional relationships.

• Strong organizational and time management skills.

• Ability to work independently and manage multiple priorities.

Preferred

• Experience in Skilled Nursing Facility (SNF), Long-Term Care, Hospital, Hospice, Home Health, Rehabilitation, or Healthcare Marketing.

• Knowledge of Medicare, Medicaid, Managed Care, and insurance processes.

• Experience with PointClickCare or other healthcare software systems.

• Admissions or healthcare sales experience.

Physical Requirements

• Frequent travel within the service area.

• Ability to sit, stand, walk, and drive for extended periods.

• Ability to lift up to 25 pounds occasionally.

• Ability to communicate effectively in person, by phone, and electronically.

Performance Expectations

The Marketing & Admissions Coordinator will be evaluated on:

• Census growth

• Admission conversion rates

• Referral source development

• Community engagement

• Customer satisfaction

• Timeliness of admissions processing

• Professionalism and communication

• Compliance with facility policies and regulations

Core Values

The Marketing & Admissions Coordinator shall demonstrate:

• Compassion

• Integrity

• Accountability

• Professionalism

• Teamwork

• Resident-Centered Care