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Posted August 23, 2026

Hospice Community Liaison

Swan Hospice
Oakland County, MI, US Full Time

Job Description

Job Description

Swan Hospice is a growing company looking to add a passionate self driven individual to its team. Our Community Liaison will be responsible for the company's marketing and communications strategies, as well as overall branding and image. The Community Liaison is responsible for growing the census and being a positive reflection of the hospice program, while being heavily involved in the community.

· Attends network and other pertinent meetings and participates in expos as deemed useful.

  • Establishes and maintains on-going contacts with social workers, discharge personnel, doctors' offices, nursing homes, and other useful referral personnel.
  • The Community Liaison proactively seeks opportunities to meet with referral sources and to build positive working relationships that help to build future referrals.
  • Identifies and facilitates educational opportunities. Performs various activities with contracted skilled nursing facilities, personal care homes, assisted living facilities, senior housing communities, senior centers, and the like in targeted areas to increase awareness about the agency’s programs and services and build relationships.
  • Develops and maintains ongoing, positive relationships with key contractors, discharge planners and other facilities with a focus on providing attentive customer service.
  • Assist in developing, maintaining, and distributing all brochures and marketing materials.
  • 3+ years of leadership experience, 3+ years of Marketing experience Hospice Preferred.
  • Highly data-driven with the ability to manage and optimize marketing programs across channels (e.g., paid search, social, email) to deliver recruitment metrics and goals
  • Demonstrated ability to work successfully on cross-functional teams
  • Organizational and interpersonal skills with the ability to disseminate ideas and findings to varying groups/levels of stakeholders
  • Excellent communication skills, both verbal and written, at all levels.
  • Job consists of traveling. Must have valid drivers license, Insurance and ability to travel daily.

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