Marketing Analyst

PRIMARY JOB RESPONSIBILITIES

• Interact with the Marketing team to understand databases/systems and their applications.
• Perform market, product, and industry research to help increase market share.
• Create sales enablement tools to support the sales team and promote revenue generation.
• Communicate with colleagues to understand and document team objectives.
• Help develop resources, tools, and programs for the Marketing team.
• Support the Customer Relationship Management (CRM) system administration along with lead generation.
• Stay up to date with industry trends and best practices to continuously improve marketing efforts.
• Perform other duties as directed by the Marketing team.

QUALIFICATIONS

• Degree in Marketing or Business.
• Computer skills (Excel, PowerPoint, and MS Office Suite) preferred.
• Basic understanding of marketing principles.
• Good organizational skills with strong attention to detail.
• Good communication and decision-making abilities.
• Analytical and problem-solving abilities.
• Maintains integrity and trustworthiness.