Marketing & Business Development Manager - Home Care
Job Description
Home Health Marketer / Healthcare Sales Representative
Family First Healthcare Services, LLC
? Tampa / Hillsborough / Pasco / Pinellas
? Full-Time | Field-Based Role
Position Overview
Family First Healthcare Services is seeking an experienced Home Health Marketer / Healthcare Sales Representative to drive referral growth, build strong relationships with healthcare partners, and increase admissions across the assigned territory.
This is a results-driven, field-based sales role focused on generating referrals, developing accounts, and managing a consistent pipeline.
What You’ll Do
Business Development & Referral Growth
Establish new referral sources and maintain existing accounts within the assigned territory
Build relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and case managers
Generate qualified referrals and convert opportunities into admissions
Develop and manage a strong pipeline of referral sources and leads
Sales Activity & Account Management
Conduct daily field visits, calls, and follow-ups with referral partners
Promote home health services and educate referral sources on agency capabilities
Identify opportunities to grow existing accounts and expand market reach
Track referral activity and report weekly performance metrics
Marketing & Strategy Execution
Participate in weekly leadership meetings to review pipeline, activity, and results
Analyze territory performance and monitor competitor activity
Develop targeted marketing strategies to increase market share
Qualifications
Minimum 2–3+ years of experience in healthcare marketing, home health, or hospice
Proven track record of generating referrals and driving admissions
Strong relationships within the local healthcare market preferred
Knowledge of physician practices, hospital discharge planning, and case management
Excellent communication, relationship-building, and organizational skills
Self-motivated with the ability to meet performance targets
Performance Expectations
Consistently generate referrals and contribute to admissions growth
Maintain an active outreach schedule (calls, visits, follow-ups)
Build and sustain a measurable pipeline of referral opportunities
Provide weekly reporting on activity, pipeline, and results
Why Join Family First Healthcare Services?
Established and growing home health agency
Leadership team focused on operational success and growth
Opportunity to make a direct impact on patient access to care
Competitive compensation (base + performance incentives)
