Inbound Marketing Specialist
Job Description
General Wholesale Inc. is seeking a creative, strategic, and results-driven Marketing Specialist to lead the company's marketing initiatives, strengthen brand awareness, and produce high-quality digital and print marketing materials. The Marketing Specialist will develop campaigns, create engaging content, support sales initiatives, and maintain a consistent brand identity across all communication channels. The ideal candidate is highly proficient in Figma, Canva Pro, and Adobe Creative Suite.
* This role is an on-site role..
** Pre-employment requirement: A background check.
Requirements
II. Scope of Services Required1. Marketing Strategy & Brand Management- Develop and execute marketing strategies aligned with company objectives.
- Maintain and strengthen the General Wholesale Inc. brand identity.
- Create marketing campaigns to generate leads and increase customer engagement.
- Assist with product launches, promotions, and seasonal campaigns.
- Conduct competitor and market research.
- Monitor marketing trends and recommend new initiatives.
2. Graphic Design & Visual Content- Design social media graphics and promotional campaigns.
- Create brochures, flyers, catalogs, banners, and sales materials.
- Design email marketing templates.
- Develop digital advertisements for Meta, Google, and LinkedIn.
- Produce product presentations and corporate materials.
- Ensure all marketing assets follow company branding guidelines.
3. Website & Digital Media- Design website banners and landing pages using Figma.
- Create UI mockups and marketing wireframes.
- Collaborate with developers to improve website user experience.
- Maintain website graphics and promotional content.
- Optimize digital assets for desktop and mobile.
4. Social Media & Content Marketing- Develop monthly social media calendars.
- Create content for Facebook, Instagram, LinkedIn, TikTok, and YouTube.
- Design reels, stories, promotional videos, and campaigns.
- Write compelling marketing copy.
- Monitor analytics and optimize performance.
5. Sales & Marketing Support- Design sales presentations and pitch decks.
- Produce product catalogs and promotional literature.
- Create trade show and event marketing materials.
- Support the sales team with branded proposals.
- Coordinate campaigns with vendors and suppliers.
6. Ongoing Marketing Support- Manage multiple marketing projects simultaneously.
- Coordinate internal marketing requests.
- Update marketing materials as products evolve.
- Maintain organized marketing and design files.
III. Key Responsibilities- Develop and implement annual and quarterly marketing plans.
- Collaborate with management and sales teams to support business growth.
- Design professional marketing materials for digital and print.
- Maintain consistent branding across all platforms.
- Create engaging visual content that increases customer engagement.
- Assist in product photography, promotional videos, and digital storytelling.
- Analyze campaign performance and recommend improvements.
- Stay current with marketing technologies and design best practices.
IV. Required Skills & Qualifications- Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or related field (or equivalent experience).
- Minimum 3 years of experience in marketing and graphic design.
- Strong portfolio showcasing marketing campaigns and design work.
- Expert proficiency in Figma, Canva Pro, Adobe Photoshop, Adobe Premiere Pro, Illustrator, and InDesign.
- Experience creating B2B and B2C marketing campaigns.
- Excellent understanding of branding, typography, color theory, and layout.
- Strong communication, organization, and time-management skills.
- Ability to manage multiple projects and meet deadlines.
V. Preferred Personal Attributes- Creative and detail-oriented.
- Self-motivated and proactive.
- Strong problem-solving skills.
- Collaborative team player.
- Passionate about branding and marketing innovation.
- Thrives in a fast-paced environment.
