Posted August 22, 2026
ON-SITE: Chief Digital Officer (Relocation Required)
eCommerce
Concord, NC, US
Full Time
Job Description
Job Description
AREAS OF OVERSIGHT
DTC P&L & Profitable Growth
Own the direct-to-consumer P&L across the company's owned sites.
Run the business on contribution margin and return-on-investment, not revenue vanity — the founders decide on evidence, not opinions.
Set the profitable-growth plan that scales the fastest-growing adult brand toward its next major milestone without breaking unit economics.
Retention, Lifecycle & Loyalty (the priority hire reason)
Build the "furniture graduation curve": capture the child's birthdate at first purchase and trigger anniversary-driven upgrade campaigns (bunk → twin/full → teen → dorm).
Rebuild Klaviyo welcome and post-purchase flow architecture; stand up the loyalty/referral program that does not exist today.
Lift lifetime value — frequency, cross-sell, and continuity are wide open.
Performance Marketing
Own a substantial media budget across Google, Meta, streaming/CTV, TikTok, Instagram, and emerging YouTube, holding total ad-cost-of-sale in a disciplined range.
Manage the in-house-plus-agency model (including a global media agency) with real gravitas — hold partners accountable to return on ad spend and payback discipline.
Defend and diversify the paid position (the company ranks near the very top of paid search in its core categories, behind only the category's dominant marketplace) toward owned and retained demand.
Conversion & Site Experience
Lift conversion meaningfully with a real CRO program: GA4 funnel analysis, heatmaps, session review, and FUD reduction on the product page.
Be a credible, hands-on partner to dev and IT — headless decisions, PIM/DAM architecture, tagging, and "is our content readable by an LLM" are your problems, not just someone else's.
Analytics & a Single Source of Truth
Consolidate the existing data-lake reporting into one trusted dashboard; end the "call one person for the spreadsheet" habit.
Define the leading and lagging KPIs that score the business, and keep the dashboard lean enough to drive decisions.
AI-Powered Operating Systems
Build compounding AI systems — voice-of-customer review mining, content generation, agentic workflows — not one-off prompts or prettier slides.
Set the quality standard for AI output and tie every use to a revenue or margin outcome; push the organization to operate AI-native.
Team Leadership & Org Design
Lead a sizable, multi-department team across creative, social, SEO, UI/UX, analytics, and retention, plus the VP layer that runs brand/creative and performance.
Restructure where needed, recruit A-players you've worked with before, develop the team, and move the right people into the right seats.
QUALIFICATIONS
Education & Certification
Bachelor's degree in a related field, or equivalent operating experience.
Functional Competencies — Skills, Knowledge & Experience
A decade or more in digital/e-commerce leadership with a deep performance-marketing foundation.
Has personally owned a substantial paid-media budget (Google and Meta primary) and can hold agencies' feet to the fire on the mechanics.
Has led a large, multi-department team — real team leadership, not a tiny skunkworks tucked in a corner.
Shopify (or close-comparable) fluency, with the technical depth to be a true partner to developers and IT.
Owns analytics as a single source of truth — comfortable building the dashboard and the attribution view, not just reading it.
Demonstrated, outcome-tied AI application — has actually built or deployed AI in the workflow, not used it to decorate decks.
Exposure to operating models meaningfully larger than this business, so the founders can learn from you (nice-to-have, but explicitly desired).
Home, furniture, or related consumer category experience is a plus, not a requirement.
Leadership & Management
Leads through influence across in-house teams and agencies; can restructure an org and recruit senior talent.
Has the gravitas to be the "boss" a fast-grown, founder-led team is asking for — and the maturity to manage founder dynamics without ego.
Personal Characteristics
High integrity, self-directed, and a strong communicator.
Entrepreneurial and resilient — comfortable with a founder pace that throws spaghetti at the wall and keeps what sticks.
Data-first by instinct ("nothing's as devastating to an opinion as a number").
A builder who wants to own outcomes — and willing to relocate to the company's Southeast headquarters.
ABOUT THE ROLE
As my clients new Chief Digital Officer, you will own the company's pure-play direct-to-consumer business — a portfolio of kids' and adult solid-wood brands across the company's owned sites. This role does not own Amazon, Walmart, or Wayfair — those marketplaces sit with a separate executive. This is a clean DTC mandate.
Your mission is to: 1.) convert a first-order machine into a repeat-purchase machine (retention, lifecycle, loyalty); 2.) install senior operating structure — analytics as a single source of truth, profit-based decisioning, disciplined agency management — that the founders can finally step behind; and 3.) keep profitable growth compounding while meaningfully lifting conversion.
As my clients new Chief Digital Officer, you will own the company's pure-play direct-to-consumer business — a portfolio of kids' and adult solid-wood brands across the company's owned sites. This role does not own Amazon, Walmart, or Wayfair — those marketplaces sit with a separate executive. This is a clean DTC mandate.
Your mission is to: 1.) convert a first-order machine into a repeat-purchase machine (retention, lifecycle, loyalty); 2.) install senior operating structure — analytics as a single source of truth, profit-based decisioning, disciplined agency management — that the founders can finally step behind; and 3.) keep profitable growth compounding while meaningfully lifting conversion.
To apply, text Harry Joiner at (404) 281-2025
AREAS OF OVERSIGHT
DTC P&L & Profitable Growth
Own the direct-to-consumer P&L across the company's owned sites.
Run the business on contribution margin and return-on-investment, not revenue vanity — the founders decide on evidence, not opinions.
Set the profitable-growth plan that scales the fastest-growing adult brand toward its next major milestone without breaking unit economics.
Retention, Lifecycle & Loyalty (the priority hire reason)
Build the "furniture graduation curve": capture the child's birthdate at first purchase and trigger anniversary-driven upgrade campaigns (bunk → twin/full → teen → dorm).
Rebuild Klaviyo welcome and post-purchase flow architecture; stand up the loyalty/referral program that does not exist today.
Lift lifetime value — frequency, cross-sell, and continuity are wide open.
Performance Marketing
Own a substantial media budget across Google, Meta, streaming/CTV, TikTok, Instagram, and emerging YouTube, holding total ad-cost-of-sale in a disciplined range.
Manage the in-house-plus-agency model (including a global media agency) with real gravitas — hold partners accountable to return on ad spend and payback discipline.
Defend and diversify the paid position (the company ranks near the very top of paid search in its core categories, behind only the category's dominant marketplace) toward owned and retained demand.
Conversion & Site Experience
Lift conversion meaningfully with a real CRO program: GA4 funnel analysis, heatmaps, session review, and FUD reduction on the product page.
Be a credible, hands-on partner to dev and IT — headless decisions, PIM/DAM architecture, tagging, and "is our content readable by an LLM" are your problems, not just someone else's.
Analytics & a Single Source of Truth
Consolidate the existing data-lake reporting into one trusted dashboard; end the "call one person for the spreadsheet" habit.
Define the leading and lagging KPIs that score the business, and keep the dashboard lean enough to drive decisions.
AI-Powered Operating Systems
Build compounding AI systems — voice-of-customer review mining, content generation, agentic workflows — not one-off prompts or prettier slides.
Set the quality standard for AI output and tie every use to a revenue or margin outcome; push the organization to operate AI-native.
Team Leadership & Org Design
Lead a sizable, multi-department team across creative, social, SEO, UI/UX, analytics, and retention, plus the VP layer that runs brand/creative and performance.
Restructure where needed, recruit A-players you've worked with before, develop the team, and move the right people into the right seats.
QUALIFICATIONS
Education & Certification
Bachelor's degree in a related field, or equivalent operating experience.
Functional Competencies — Skills, Knowledge & Experience
A decade or more in digital/e-commerce leadership with a deep performance-marketing foundation.
Has personally owned a substantial paid-media budget (Google and Meta primary) and can hold agencies' feet to the fire on the mechanics.
Has led a large, multi-department team — real team leadership, not a tiny skunkworks tucked in a corner.
Shopify (or close-comparable) fluency, with the technical depth to be a true partner to developers and IT.
Owns analytics as a single source of truth — comfortable building the dashboard and the attribution view, not just reading it.
Demonstrated, outcome-tied AI application — has actually built or deployed AI in the workflow, not used it to decorate decks.
Exposure to operating models meaningfully larger than this business, so the founders can learn from you (nice-to-have, but explicitly desired).
Home, furniture, or related consumer category experience is a plus, not a requirement.
Leadership & Management
Leads through influence across in-house teams and agencies; can restructure an org and recruit senior talent.
Has the gravitas to be the "boss" a fast-grown, founder-led team is asking for — and the maturity to manage founder dynamics without ego.
Personal Characteristics
High integrity, self-directed, and a strong communicator.
Entrepreneurial and resilient — comfortable with a founder pace that throws spaghetti at the wall and keeps what sticks.
Data-first by instinct ("nothing's as devastating to an opinion as a number").
A builder who wants to own outcomes — and willing to relocate to the company's Southeast headquarters.
To apply, text Harry Joiner at (404) 281-2025
