Marketing & Communications Coordinator

Job Title: Marketing & Communications Coordinator

Position Type: Part-Time, up to 30 hrs./week; (Potential for Full-Time Conversion)

Location: Charleston, IL (In-person / local remote hybrid potential)

Compensation: $20.00-$23.00/hour; Professional Development support; Paid-Time Off; Cell Phone Stipend

Reports to: Executive Director

Collaborative Partner: GPF Community Engagement Coordinator

Manages: Website, Marketing, Graphic Design, and Intermittent Consultants.

Job Summary: The Marketing & Communications Coordinator is GPF’s voice, brand, and public presence. This role leads to the organization’s overall communications and marketing strategy, maintaining consistent, compelling messaging that protects and strengthens brand reputation across all platforms. Serving as brand manager, the coordinator creates, reviews, and oversees all communications, print, digital, social media, presentations, and programming in alignment with the company’s mission, strategic goals, and approved branding standards.

Roles & Responsibilities:

1. Marketing Strategy & Brand Management:

• Create, implement, and evaluate an annual marketing and communications plan aligned with fundraising efforts, special events, and organizational announcements.
• Understand, uphold, and champion all elements of the GPF’s branding style guide.
• Align messaging with the GPF’s strategic plan to clearly reflect organizational priorities and goals.
• Work collaboratively with staff and external partners to proactively develop and implement a plan to build awareness of GPF’s programs and impact.

2. Communications & Content Development:

• Lead the creation and direction of company messaging, electronic presence, and publications, including newsletters, media releases, banners, event materials, annual reports, website content, and presentation talking points.
• Lead the organization's social media presence and digital communications strategy to build awareness, engagement, and community support.
• Design, review, edit, and approve routine-use materials (donor letters, postcards, flyers, templates, promotional materials) to ensure consistent brand voice and quality.
• Assist the Executive Director in developing fundraising and donor-facing materials.
• Review, edit, and approve staff and consultant messaging prior to public release.

3. Digital Presence & Oversight:

• Manage the organization’s website, verifying content is current, accurate, and mission-aligned.
• Monitor website performance and usage metrics to inform strategy and improvements.
• Supervise and provide guidance to website, graphic design, and communications consultants.
• As capacity allows, develop and implement social media strategies and content that build awareness and engagement.
• Maintain proficiency with website content management systems (including WordPress or similar platforms), digital marketing tools, and emerging communication technologies to support organizational goals.

4. Storytelling & Relationship Building:

• Maintain organized archives of photographs, videos, media mentions, and print materials.
• Build relationships with landowners, supporters, media outlets, conservation partners, and donors to authentically tell conservation success stories.
• Collaborate with outreach and land staff to develop a catalog of landowner profiles and conserved landscape stories.
• Tell the story of the organization creatively—seeking unique angles, partnerships, and timely opportunities tied to trends and current events.

5. Organizational Goals: · Communicate GPF's vision, mission, and impact.

• Increase donor, member, and volunteer recruitment by enhancing public awareness of the organization's work.
• Educate communiঞes about the importance of protecting and preserving natural resources.
• Meet twice per month with Community Engagement staff and the Executive Director to maintain continuity, accuracy, and strategic alignment of messaging

Qualifications and Skills:

• One to two years of relevant experience; nonprofit and natural resources experience preferred but not required.
• Exceptional wriঞng, editing, reading, and listening skills with a creative, storytelling mindset.
• Strong organizational skills with the ability to manage multiple priorities and meet deadlines independently.
• Ability to work under pressure and adapt quickly to emerging or unforeseen projects
• Promptly respond to email and external communication requests while maintaining a professional and responsive presence with internal and external stakeholders.
• Detail-oriented professional who also understands and advances the big-picture mission
• Proficiency with MailerLite, Adobe, donor CRM systems, Microsoft Office, Google Workspace, Canva, or equivalent tools.
• Experience creating simple flyers, marketing materials, and social media graphics preferred.
• Self-motivated with the initiative to identify and implement marketing opportunities that increase organizational awareness and engagement.

Grand Prairie Friends is an equal opportunity employer. The Company will consider requests or exceptions based on legally protected religious observances, as reasonable accommodations to an employee’s disability, or as otherwise required by law.