Recruitment/Communications Coordinator (New grads welcome)

Find purpose in helping more people discover and participate in local literacy opportunities. Nearly 4 out of 10 Vista Unified students are not reading at grade level, leaving hundreds of children without the foundational literacy skills needed for success. Meanwhile, families navigate disconnected services to find help.

To tackle this, We Strive for Literacy (WSFL) is building the Vista Literacy Collaborative to unite schools, families, community partners, and volunteers. Over the next three years, the Collaborative will impact approximately 300 low-income children and families.

Capacity-Building Role: This is not a direct tutoring position. As a VISTA member, you will design the sustainable communications engine and volunteer recruitment pipeline that will power local literacy efforts long after your service year ends.

(This is a great opportunity for recent high school or college graduates looking to take a gap year or someone retired)

Key Responsibilities

Communications & Outreach Systems

• Brand & Messaging: Develop a clear messaging guide explaining the relationship between WSFL and the Vista Literacy Collaborative across all target audiences.
• Content Engine: Create a community-awareness strategy, content calendar, reusable design templates, and campaign workflows.
• Campaign Execution: Pilot awareness campaigns, analyze engagement data, and refine outreach strategies for long-term use.

Volunteer Lifecycle Development

• System Design: Define volunteer roles and build end-to-end infrastructure for recruitment, screening, onboarding, tracking, retention, and recognition.
• Pipeline Testing: Pilot recruitment campaigns to source at least 12 prospective volunteers while testing new screening and onboarding tools with staff.
• Toolkit Contribution: Document all procedures and contribute final tools to the Vista Literacy Collaborative Replication Toolkit so staff can maintain an active pipeline.

Skills & Qualifications

• Communications & Media: Content creation, editorial writing/editing, audience targeting, and content planning.
• Volunteer Operations: Recruitment strategies, community organizing, and process mapping.
• Technical & General: Computer literacy, project tracking tools, and strong organizational skills.
• Language Skill (Bonus): Conversational or fluent Spanish is strongly welcomed to better engage the local Vista community.

Program Benefits

• Living Allowance
• Choice of Segal Education Award or End-of-Service Stipend upon successful completion
• Transportation Reimbursement & Relocation Allowance (if eligible)
• Healthcare Coverage & Childcare Assistance (if eligible)
• Structured supervision, hands-on project coaching, and professional development

We Strive for Literacy (WSFL) is building the Vista Literacy Collaborative so schools, families,
community organizations, volunteers, and funders can work together to connect more
low-income children with timely literacy support.

4 out of 10 of Vista Unified students are not reading at grade level, leaving many children
significantly behind in the foundational literacy skills they need for school success. Families
must also navigate disconnected services, making it harder to find timely, effective support.
Over three years, the Collaborative expects to benefit approximately 300 low-income children
and families by strengthening partnerships, referral pathways, volunteer systems, community
awareness, and sustainable resource development.

This is a capacity-building service opportunity. AmeriCorps VISTA members create systems,
tools, relationships, and documented practices that remain after their service year rather than
provide ongoing direct tutoring. Members serve from WSFL’s Vista office as part of a
three-person VISTA team and receive structured supervision, project coaching, and
professional-development support.