Social Media Marketing Coordinator

Part Time Social Media and Marketing Coordinator

The social media and Marketing Coordinator will be responsible for working with a third-party platform to help plan, create, and manage content across all social accounts for Texas Brands. This role is ideal for a detail-oriented content creator with a passion for adult beverages, storytelling, and strategic social media marketing. You’ll work closely with the owner, marketing manager, and an internal team to capture compelling content, execute marketing campaigns, and deliver measurable results that align with brand and business goals. This role demands a “team player” mentality with a willingness to help where needed and potentially take on projects that may be outside of their job scope. At the same time, this individual needs to be a driven self-starter with a passion for marketing who can adapt and evolve as the business grows.

Company Overview

Texas Brands, LLC is a Houston-based spirits firm recognized for inventing, producing, and marketing goods adapted to Texas tastes, such as Rio Agave Tequila, Frio River Vodka, and Rio Agave Sparkling Ranch Water. Through patience, devotion, and quality in the spirits industry is what everyone strives to exude day in and day out.

Duties and Responsibilities Include:

• Social Media Management
• • Lead day-to-day social media activities (replies, likes, shares, etc.) for all both brands on platforms including Instagram, Facebook, and TikTok
  • Categorize, edit, and publish short-form videos, pictures, and designs as needed
  • Develop monthly content calendars and track performance metrics
  • Use AI to help create content as needed
• Content Creation & Digital Marketing
• • Plan and coordinate video and photo shoots; attend in-person key events to capture content
  • Collaborate with in-house and external designers on branded templates and visuals
  • Write social captions and occasional blog content
  • Ensure consistent messaging and adherence to brand guidelines
• Marketing Campaign Support
• • Monitor trends in social media, on-&-off premise accounts, and digital marketing to recommend new tactics
  • Track KPIs and provide monthly performance reports
  • Assist in planning and executing some promotional campaigns, events, and giveaways
• Administrative & Event Support
• • Maintain a calendar of events, holidays, national beverage days.
  • Maintain marketing asset libraries for all three brands
  • Coordinate with the corporate team to ensure alignment on promotions and communication
  • Help plan, coordinate, and support promotions and events as needed
  • Support other marketing tasks and cross-functional projects as needed
• Expectations/Part Time Role
• • Approximately 12 hours per week.
  • • This would include 2 hours in the office for designated day each week
    • During this weekly 2hr meeting schedules and posts would be discussed and reviewed
    • Pay would be $30 an hour.

Houston Based Spirits firm recognized for creating, producing, and marketing goods adapted to Texas tastes, such as Rio Agave Tequila, Frio River Vodka, and Rio Agave Sparkling Ranch Water.