Marketing Manager, Law Enforcement & Community Relations

Ballin Law has represented injured people across Massachusetts and Rhode Island for over 45 years, with a distinct legacy of trust among law enforcement and first-responder communities built across 200+ police departments over four decades. Our firm has been built on caring deeply for our clients and completely orienting our business around putting their interests first. We are a litigation focused firm: when a case has merit, we file, and our financial strength means we never need to settle cheap. We are growing quickly while holding the line on quality, and we are now investing in the relationship-driven side of that growth: referrals, community presence, and the client experience that turns clients into advocates.

Police and first-responder representation is not a marketing angle for us. It is who we have been for 45 years. This role has a special focus on deepening and formalizing that identity, and prior experience with or genuine relationships within law enforcement communities is a significant plus.

This is a relationship-marketing and business development role. You will own the programs that grow the firm through trust, presence, and relationships: referral source development, community and law enforcement engagement, event strategy, and intake performance to ensure those leads are well cared for. This role carries real ownership from day one, with a clear path to grow as the programs you build prove out.

Why This Role Matters

We take immense pride in our relationship with law enforcement and many officers are injured and suffering and completely unaware of their rights to compensation, because they are never educated that they have the same rights as anyone else when injured in the Commonwealth. This role will help us broaden our outreach and help more officers protect their rights and make sure our durable brand endures and grows.

What You Will Do

Law Enforcement and First-Responder Relationship Building

- Own relationships with police departments and first-responder organizations across our Massachusetts, deepening existing relationships and establishing new ones.

- Formalize this channel into a structured program with department-by-department relationship mapping and a regular cadence of in-person engagement.

- Represent the firm alongside attorneys at law enforcement association events, union functions, academy graduations, and similar community touchpoints.

Referral Channel Development

- Design and run a client referral recognition program that identifies, thanks, and re-engages clients and community members who refer new business.

- Build a referral program targeting attorneys in non-competing practice areas and non-law-firm business owners, including outreach cadence, messaging, and pipeline tracking.

- Develop recognition and stewardship systems so referral sources feel valued and continue sending business.

Events and Community Presence

- Own the firm's community event calendar, including sponsorships, police department engagements, community appearances, and firm-hosted events.

- Manage outside vendors supporting this work.

- Ensure every event and sponsorship ties back to a referral or trust-building objective.

Intake Coordination and Conversion Optimization

- Own intake performance across all lead sources, driving leads to convert to signed clients at an optimized rate.

- Provide performance oversight of the intake team and any after-hours intake vendor, identifying where leads are being lost, such as slow response times, missed follow-ups, or weak first-call approach, and driving fixes.

- Personally lead re-engagement efforts on lost but interested leads, particularly warm or referral-sourced leads that deserve a direct, human follow-up.

- Build a distinct, warmer conversion path for referral and community-sourced leads.

- Track, report, and drive improvement in conversion rate by lead source, and own the corrective action plan when performance slips.

What We're Looking For

- Experience in relationship-based business development or community and referral marketing. Backgrounds in professional services, financial services, insurance, or another plaintiff-side law firm are a strong fit.

- Genuine comfort and credibility building relationships with law enforcement, community leaders, and referral-source attorneys.

- Experience designing or supporting referral or loyalty and recognition programs, ideally with measurable results.

- Experience with intake or sales-conversion coordination, such as funnel tracking, follow-up process improvement, or team coaching.

- Event planning and vendor coordination experience.

- Strong organizational instincts and follow-through, and comfort owning a program end to end without close supervision.

- Someone energized by relationship building and long-term trust development, with the discipline to also track and report on performance metrics.

A strong plus: prior professional experience within or alongside law enforcement, such as a background in police department administration, public safety, or municipal government liaison work, or existing personal relationships within Massachusetts law enforcement communities. Candidates with this background should highlight it prominently.

Reporting and Growth Path

This role reports directly to the firm's Managing Attorney. There is a clear path to grow, including oversight of future community liaison or relationship-marketing hires, as the programs you build demonstrate results.

Compensation and Benefits

Base salary of $70,000 to $110,000, depending on experience, plus performance bonus opportunities.

Hybrid work schedule available for qualified candidates once established in the role.

To Apply:

Please submit your resume and cover letter detailing your relevant experience and personal interest in this position.

This description is a summary. The job and responsibilities will conform to the business' changing needs and candidate's capabilities.