Posted August 20, 2026
Marketing Consultant
Goldfish Swim School Franchising
Troy, MI, US
Full Time
Job Description
Job Description
Benefits:
The Marketing Consultant will be responsible for supporting new and existing schools in a given territory; sharing brand marketing strategy, programs, materials, and partnerships to assist the schools in creating and executing local marketing plans. The Marketing Consultant will be the primary day-to-day contact between the Franchise Marketing Team and the GSS locations, and will be responsible for communicating all Franchise-led initiatives and updates for the assigned territory.
Duties and Responsibilities:
%CF; Onboard new locations in assigned territory; following tiered support protocols for checklists, calls, and site visits.
%CF; Oversee ongoing training, brand standards compliance, and effective use of marketing tools (programs, promotions,
offers, partnerships) necessary to capitalize on local marketing opportunities.
%CF; Monitor and analyze KPIs/benchmark data for opportunities for business improvement through marketing.
%CF; Collaborate with internal departments to resolve questions, mediate concerns, and support the school’s overall success.
%CF; Onboard, train, and monitor all franchisee social media channels in designated territory; audit post frequency and ensure brand standards while helping to drive engagement.
%CF; Oversee and assist with partnerships, including third-party local marketing/PR companies, to ensure their understanding of processes and programs and use of brand-approved materials.
%CF; Develop and maintain strong franchise, franchisee, and vendor partner relationships and ensure expectations are being consistently met.
%CF; Assist with team projects as needed.
Requirements:
%CF; BA in Marketing, Public Relations, Communications, or related field
%CF; Minimum 3+ years marketing experience; franchise and/or field marketing experience highly preferred
%CF; Willing to travel up to 15% of the time
%CF; Embrace and be guided by the Core Values of the company
Desired Skills and Abilities:
%CF; Proven track record in local marketing strategy and execution
%CF; Independent thinker with teamwork mentality and impeccable follow-through
%CF; Strong time management and multitasking skills with the ability to self-motivate in a fast-paced environment
%CF; Excellent written and verbal communication skills
%CF; Strong project management, problem-solving & organizational skills
%CF; Experience with a Mac-based environment and G Suite preferred
- Health insurance
- Paid time off
- Vision insurance
- 401(k)
- 401(k) matching
- Dental insurance
The Marketing Consultant will be responsible for supporting new and existing schools in a given territory; sharing brand marketing strategy, programs, materials, and partnerships to assist the schools in creating and executing local marketing plans. The Marketing Consultant will be the primary day-to-day contact between the Franchise Marketing Team and the GSS locations, and will be responsible for communicating all Franchise-led initiatives and updates for the assigned territory.
Duties and Responsibilities:
%CF; Onboard new locations in assigned territory; following tiered support protocols for checklists, calls, and site visits.
%CF; Oversee ongoing training, brand standards compliance, and effective use of marketing tools (programs, promotions,
offers, partnerships) necessary to capitalize on local marketing opportunities.
%CF; Monitor and analyze KPIs/benchmark data for opportunities for business improvement through marketing.
%CF; Collaborate with internal departments to resolve questions, mediate concerns, and support the school’s overall success.
%CF; Onboard, train, and monitor all franchisee social media channels in designated territory; audit post frequency and ensure brand standards while helping to drive engagement.
%CF; Oversee and assist with partnerships, including third-party local marketing/PR companies, to ensure their understanding of processes and programs and use of brand-approved materials.
%CF; Develop and maintain strong franchise, franchisee, and vendor partner relationships and ensure expectations are being consistently met.
%CF; Assist with team projects as needed.
Requirements:
%CF; BA in Marketing, Public Relations, Communications, or related field
%CF; Minimum 3+ years marketing experience; franchise and/or field marketing experience highly preferred
%CF; Willing to travel up to 15% of the time
%CF; Embrace and be guided by the Core Values of the company
Desired Skills and Abilities:
%CF; Proven track record in local marketing strategy and execution
%CF; Independent thinker with teamwork mentality and impeccable follow-through
%CF; Strong time management and multitasking skills with the ability to self-motivate in a fast-paced environment
%CF; Excellent written and verbal communication skills
%CF; Strong project management, problem-solving & organizational skills
%CF; Experience with a Mac-based environment and G Suite preferred
Flexible work from home options available.
