Marketing Liaison for SNF and Assisted Living

The Marketing Liaison is responsible for developing and maintaining strong relationships with hospitals, physicians, discharge planners, healthcare professionals, community organizations, residents, and families. The position promotes the organization’s nursing, rehabilitation, skilled nursing, and assisted-living services while supporting census growth and maintaining a positive reputation within the community.

• Develop and maintain referral relationships with hospitals, physicians, case managers, social workers, discharge planners, home health agencies, and other healthcare partners.

• Promote nursing, rehabilitation, skilled nursing, and assisted-living services to prospective residents, patients, families, and referral sources.

• Conduct facility tours and provide prospective residents and families with information about available services.

• Follow up with hospital and healthcare referrals to facilitate timely admissions and transitions of care.

• Maintain regular communication with referral partners and identify opportunities to increase referrals.

• Represent the facility at community events, health fairs, professional meetings, and networking activities.

• Develop and distribute marketing materials and assist with community outreach campaigns.

• Monitor referral activity, admissions, and marketing efforts and communicate results to facility leadership.

• Collaborate with admissions, nursing, therapy, social services, and administration to ensure a smooth referral-to-admission process.

• Build positive relationships with residents and families and address questions or concerns professionally.

• Maintain accurate records of marketing contacts, referrals, follow-ups, and community outreach activities.

• Ensure all marketing activities are professional, ethical, and consistent with applicable healthcare regulations and organizational policies.

• Support census development and occupancy goals while maintaining the organization’s reputation for quality care and customer service.

• High school diploma or equivalent required; college degree in marketing, healthcare administration, business, or a related field preferred.

• Previous experience in healthcare marketing, business development, admissions, sales, or a related field preferred.

• Experience with skilled nursing, rehabilitation, assisted living, or senior healthcare services is a plus.

• Excellent communication, interpersonal, presentation, and organizational skills.

• Ability to establish and maintain professional relationships with healthcare providers and community partners.

• Strong customer-service skills and a compassionate approach when working with patients, residents, and families.

• Ability to work independently, meet goals, manage multiple priorities, and maintain accurate documentation.

• Professional appearance and ability to represent the organization positively in the community.

Success in this role is measured by the ability to develop strong referral partnerships, increase community awareness, support appropriate admissions, contribute to census growth, and provide an exceptional experience for prospective residents, patients, and their families.