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Posted August 20, 2026

Private Duty Marketing Liaison

Athena Home Health & Hospice
Farmington, CT, US Full Time

Job Description

Job Description

Athena Care at Home is seeking an experienced and motivated Marketing Liaison to help grow our private duty agency!

In this salaried position with an incentive program and weekly pay, you will have the opportunity to establish and grow referral relationships with physicians, referral sources, the community, and other providers in the market to grow our census. Mileage reimbursed.

Athena Care at Home provides non-medical home care to our patients throughout Connecticut with Companion, Homemaker, and Live-In Services.

Responsibilities:

  • Act as a liaison between referral accounts/the community and the agency to identify and develop new potential referral sources

  • Develop and maintain a monthly and daily marketing plan based on needs

  • Maximize census through effective marketing, sales calls, and public relations

  • Effectively develop and implement monthly marketing plans that are organized and strategic

  • Manage marketing/sales budgets

  • Track and evaluate referrals

  • Schedule and conduct meetings with prospective families and applicants

Requirements:

  • Experience in sales and marketing preferred

  • Experience in healthcare (hospice, long-term care, acute care, etc.) required

  • Bachelor's degree preferred

Benefits:

  • Competitive and Weekly Pay

  • Holiday Pay for Hourly and Salaried Employees

  • Overtime Pay for Hourly Employees

  • Career Advancement Opportunities

  • Exclusive Employer Discount Program

Available for Eligible Team Members:

  • Employer-Paid Life Insurance

  • 401(k) with Employer Match

  • Vacation and Personal Time

  • Health, Dental, and Vision Insurance

We are an equal opportunity employer that values diversity at all levels. All individuals are encouraged to apply. Our agency follows federal and state mandatory guidelines regarding staff vaccinations; our vaccination policy requires all newly hired staff to be fully vaccinated against COVID-19 unless they receive an approved exemption from Athena, except where prohibited by state law.

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