Marketer / Hospital Liaison

Experienced Marketer / Hospital Liaison: Join Our High-Performing Team in Amsterdam NY

Wilkinson Residential Health Care Facility, a well-established skilled nursing facility in Amsterdam NY is seeking a dynamic, results-driven Marketer / Hospital Liaison to join our team. We are dedicated to providing high-quality, compassionate care and offer a competitive, supportive, and collaborative work environment. This strategic role is essential for driving quality census growth, maintaining strong referral relationships, and upholding our position as a leader in senior care.

Job Overview & Key Responsibilities

The ideal candidate will combine strategic marketing with critical liaison work, ensuring appropriate and seamless admissions.

Hospital Liaison & Admissions Strategy

• Clinical & Financial Vetting (Mandatory Skill): Utilize expert knowledge of insurance, payor sources (Managed Care, Medicare), and clinical documentation (e.g., PRI) to thoroughly vet all referrals. This ensures financial viability and clinical appropriateness for our residents.

• Referral Source Management: Develop and maintain strong, professional relationships with hospital social workers, case managers, nurse managers, physicians, and community organizations to generate high-quality referrals.

• Collaboration: Work closely with the Admissions, Clinical, and internal teams to ensure a seamless transition for new residents.

Marketing & Business Development

• Strategy & Execution: Develop and execute comprehensive marketing plans to promote our nursing home services, emphasizing our unique benefits

• Digital Presence: Utilize online platforms and social media to enhance our digital presence and engage with potential residents and their families

• Outreach & Events: Plan and execute professional events (virtual and in-person) to showcase our facility and foster connections

• Market Intelligence: Conduct market research to stay informed about industry trends, competitor activities, and demographic shifts

Compensation and Benefits

We are committed to being a top-paying facility and providing a rewarding professional environment.

• Compensation: Competitive salary ranging between $60,000-$75,000 depending on experience and outcomes

• Financial Future: Retirement options with generous company matching

• Health & Wellness: Health plan, Dental, and Vision insurance

• Growth: Professional development opportunities

• Time Off: Generous Paid Time Off (PTO) and paid holidays

• Work Culture: Frequent employee appreciation events and a supportive, collaborative, and friendly professional atmosphere with a GREAT leadership team

Required Qualifications

Candidates must demonstrate proficiency in the following areas:

• Proven experience in healthcare marketing, preferably in the senior care or nursing home industry

• Expert understanding of payor sources, including Managed Care, Medicare, and commercial plans, and the ability to interpret clinical tools

• Established connections and professional rapport with local hospital discharge teams

• Exceptional skills in professional communication, sales, marketing, organization, and time management

• Ability to work independently and collaboratively within a team

• Knowledge of healthcare regulations and compliance

Schedule and Setting Details

• Job Type: Full-Time

• Schedule: Monday–Friday, Day/Evening Shifts, with required weekend availability to cover referral needs and events

• Work Settings: Mostly on the road visiting hospitals, assisted living facilities, specialty offices, and more!

• Specialty: Geriatrics

Equal Opportunity Employer (EOE): Wilkinson Residential Health Care Facility is an EOE. We are committed to providing an inclusive and welcoming environment for all applicants and do not discriminate based on legally protected characteristics.

Apply Now! We invite qualified candidates to submit a resume or visit our facility. Walk-ins Welcome!