Posted August 20, 2026
Category Marketing Specialist
Dahl Consulting
Minneapolis, MN, US
Full Time
Job Description
Job Description
Title: Category Marketing Specialist
Location: Minneapolis, MN
Job Type: Contract (4 months)
Shift: 7:00am - 4:00pm CST
Compensation: $37.00 - $46.00 per hour (W2)
Industry: Retail
---
About the Role
Our firm is recruiting on behalf of a leading national retail organization known for delivering innovative, guest-focused products and experiences across multiple categories. This role sits at the intersection of brand strategy, packaging innovation, and cross-functional project management, helping bring consumer-centric marketing initiatives to life.
As a Category Marketing Specialist, you will play a key role in translating brand and business strategies into creative packaging briefs and consumer-facing experiences. You will collaborate closely with marketing, creative, merchandising, insights, and operations teams to ensure packaging strategies align with broader business goals and deliver consistent brand experience.
Job Description
The Category Marketing Specialist is responsible for connecting brand, business, and packaging strategies to develop compelling consumer experiences. This role requires strong collaboration across multiple stakeholders and ownership of projects from concept through execution.
Key Responsibilities:
Qualifications
Required Qualifications
Benefits
Dahl Consulting is proud to offer a comprehensive benefits package to eligible employees that will allow you to choose the best coverage to meet your familys needs. For details, please review the DAHL Benefits Summary:https://www.dahlconsulting.com/benefits-w2fta/.
How to Apply
Take the first step on your new career path!To submit yourself for consideration for this role, simply click the apply button and complete our mobile-friendly online application. Once weve reviewed your application details, a recruiter will reach out to you with next steps!
Equal Opportunity Statement
As an equal opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply. If this position sounds like the right opportunity for you, we encourage you to take the next step and connect with us. We look forward to meeting you!
#BP.Indeed
#ZR
#LI-KA1
#LI-Hybrid
\nCompany DescriptionLocation: Minneapolis, MN
Job Type: Contract (4 months)
Shift: 7:00am - 4:00pm CST
Compensation: $37.00 - $46.00 per hour (W2)
Industry: Retail
---
About the Role
Our firm is recruiting on behalf of a leading national retail organization known for delivering innovative, guest-focused products and experiences across multiple categories. This role sits at the intersection of brand strategy, packaging innovation, and cross-functional project management, helping bring consumer-centric marketing initiatives to life.
As a Category Marketing Specialist, you will play a key role in translating brand and business strategies into creative packaging briefs and consumer-facing experiences. You will collaborate closely with marketing, creative, merchandising, insights, and operations teams to ensure packaging strategies align with broader business goals and deliver consistent brand experience.
Job Description
The Category Marketing Specialist is responsible for connecting brand, business, and packaging strategies to develop compelling consumer experiences. This role requires strong collaboration across multiple stakeholders and ownership of projects from concept through execution.
Key Responsibilities:
- Translate brand, business, and packaging strategies into clear, actionable creative briefs.
- Partner with cross-functional teams including Brand Management, Creative, Merchandising, Insights, Production Design, Project Management, Marketing, and Strategy & Operations.
- Analyze consumer insights, market trends, and competitive intelligence to identify opportunities that strengthen brand communication and enhance the customer experience.
- Develop packaging strategies that support broader brand objectives while ensuring consistency, scalability, and quality across initiatives.
- Manage project priorities, budgets, timelines, and risks in partnership with both local and global teams.
- Lead day-to-day project management activities, including setting project context, facilitating working sessions, managing budgets, and driving execution.
- Coordinate cross-functional teams to ensure alignment on goals, deliverables, and resource allocation.
- Contribute to category and business strategy development by transforming brand and customer insights into impactful marketing and packaging initiatives.
- Support the successful launch and execution of packaging and marketing projects while maintaining a strong focus on consumer experience and business outcomes.
Qualifications
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3-5 years of experience in marketing, brand management, category marketing, packaging strategy, project management, or a related discipline.
- Strong verbal and written communication skills with the ability to influence and collaborate across diverse stakeholder groups.
- Experience working in cross-functional environments and managing multiple priorities simultaneously.
- Ability to analyze complex information and translate findings into clear recommendations and action plans.
- Strong organizational, planning, and project management skills.
- Proficiency with Microsoft Office applications, including Word, Excel, and PowerPoint.
- Experience leveraging consumer insights, market trends, and competitive analysis to support business decisions.
- Proven ability to manage deadlines, budgets, and project execution in a fast-paced environment.
- Experience within retail, consumer packaged goods (CPG), merchandising, or brand marketing environments.
- Knowledge of packaging development processes and packaging strategy.
- Experience creating or managing creative briefs for marketing, branding, or packaging initiatives.
- Familiarity with consumer insights, market research, and customer experience programs.
- Experience collaborating with both local and global teams.
- Strong facilitation and stakeholder management skills.
- Experience supporting large-scale product, packaging, or brand launches.
Benefits
Dahl Consulting is proud to offer a comprehensive benefits package to eligible employees that will allow you to choose the best coverage to meet your familys needs. For details, please review the DAHL Benefits Summary:https://www.dahlconsulting.com/benefits-w2fta/.
How to Apply
Take the first step on your new career path!To submit yourself for consideration for this role, simply click the apply button and complete our mobile-friendly online application. Once weve reviewed your application details, a recruiter will reach out to you with next steps!
Equal Opportunity Statement
As an equal opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply. If this position sounds like the right opportunity for you, we encourage you to take the next step and connect with us. We look forward to meeting you!
#BP.Indeed
#ZR
#LI-KA1
#LI-Hybrid
Our promise is simple. DAHL has proven year after year that we are flexible, consistent and easy to work with, which is why our clients and consultants have stayed with us, and we've continued to grow throughout the years.
Our clients know they can depend on our efforts, as we hold their priorities in high regard. We genuinely care about each and every relationship and promise to work with the utmost of respect, integrity and high energy, as we continually strive to build long-term relationships.
Company Description
Our promise is simple. DAHL has proven year after year that we are flexible, consistent and easy to work with, which is why our clients and consultants have stayed with us, and we've continued to grow throughout the years.\r\n \r\nOur clients know they can depend on our efforts, as we hold their priorities in high regard. We genuinely care about each and every relationship and promise to work with the utmost of respect, integrity and high energy, as we continually strive to build long-term relationships.
