General Sales Manager
Job Description
General Manager Job Description
About The Covery Wellness:
The Covery Wellness is a premier destination for cutting-edge wellness and recovery services. We help clients Live Better, Look Better, and Perform Better through science-backed therapies, including IV therapy, cryotherapy, hyperbaric oxygen, red light therapy, aesthetics, and more.
We are looking for a highly driven, results-oriented General Manager to lead our team, drive sales, and ensure operational excellence. This role is ideal for someone passionate about wellness, thrives in a sales-driven environment, and can lead a team to exceed revenue goals.
Key Responsibilities:
Sales & Revenue Growth
Drive membership sales, package sales, and retail revenue to exceed monthly and annual goals.
Analyze KPIs and performance metrics to optimize sales strategies and improve conversion rates.
Implement local marketing initiatives to generate leads and drive foot traffic.
Build relationships with corporate partners, medical professionals, and community influencers to grow brand awareness.
Oversee lead management and ensure team follow-ups on inquiries and consultations.
Marketing & Community Engagement
Execute in-store promotions, referral programs, and social media initiatives to drive client engagement.
Partner with corporate marketing to implement local campaigns, digital advertising, and events.
Attend networking events, wellness expos, and community gatherings to represent The Covery.
Leadership & Team Development
Lead, mentor, and develop a high-performing team to ensure excellent customer service and sales execution.
Train staff on sales techniques, HIPPA Compliances, service knowledge, and client retention strategies.
Set and enforce high professional standards to maintain a world-class wellness experience.
Conduct weekly/semi-monthly meeting with all staff to ensure communication, updates, trainings, etc are being upheld to the highest standard
Operations & Performance Management
Ensure the spa is running smoothly, efficiently, and profitably at all times.
Monitor and report on daily, weekly, and monthly KPIs, making data-driven decisions for improvement.
Manage scheduling, inventory, and facility maintenance to create an optimal client experience.
Ensure compliance with corporate standards, policies, and industry regulations.
Manage the preventative maintenance program on all equipment according to guidelines.
Qualifications:
3+ years of experience in sales-focused management, preferably in wellness, fitness, medical spa, or hospitality industries.
CPR/AED Certified
Proven track record of meeting and exceeding revenue goals and driving business growth.
Strong leadership skills with the ability to develop, train, and motivate a team.
Experience with KPIs, CRM systems, and lead conversion strategies.
Excellent marketing and networking skills to drive community engagement.
Highly professional with exceptional communication and client service skills.
Compensation & Benefits:
Competitive base salary + performance-based bonuses.
Complimentary access to The Covery’s cutting-edge wellness services.
Opportunities for career growth and professional development.
Health Insurance benefits
PTO- Vacation and sick.
Ready to lead a thriving wellness business and make a real impact? Apply today and help us transform lives through wellness!
