Marketing Director

The Marketing Director will lead and execute a balanced marketing approach across several dealerships within one region. This role requires strategic oversight of marketing initiatives, strong leadership of an in-house marketing team, and effective management of budgets to maximize reach and impact. This is not a remote position, office is based in Jackson, WI. Occasional travel is expected to support dealership activities and regional marketing efforts.

Responsibilities

• Develop and implement comprehensive marketing strategies for multiple dealerships
• Lead and mentor the in-house marketing team to achieve business objectives
• Oversee marketing budgets ensuring cost-effective campaign execution
• Drive digital marketing initiatives to enhance brand presence and sales
• Collaborate with sales and dealership management to align marketing efforts
• Monitor market trends and adjust strategies accordingly
• Coordinate occasional travel to support regional marketing campaigns

Preferred Qualifications

• 5+ years of experience in marketing management
• Bachelor’s degree in Marketing, Business Administration, or related field
• Expertise in digital marketing and market research
• Strong leadership and team development skills
• Proven strategic planning capabilities

Unbolt Inc, is the parent company to 6 powersports dealerships and boat dealerships.