Assistant Director of Training / Head Coach

Assistant Director of Training / Head Coach

Full-Time | Salaried
Alloy Personal Training Greensboro

Help People Change Their Lives While Building a Career You Love

At Alloy Personal Training Greensboro, we're on a mission to help adults live stronger, healthier, and more fulfilling lives through personalized coaching, proven systems, and a supportive community. We believe fitness is about more than workouts—it's about creating lasting change.

We're looking for an energetic, passionate, and growth-minded Assistant Director of Training / Head Coach who thrives in a leadership role, loves coaching people, and wants to play a meaningful part in building a high-performing team and business.

This position is ideal for someone who wants to spend the majority of their time doing what they love—coaching clients—while also developing leadership skills in trainer mentorship, member retention, marketing, and business operations.

Position Overview

The Assistant Director of Training / Head Coach serves as a key leader within the coaching team and works closely with the Director of Training to deliver an exceptional member experience.

Approximately 65-75% of the role is dedicated to coaching sessions, leading personalized small-group personal training sessions and helping members achieve sustainable results through individualized programming and accountability.

The remaining responsibilities focus on supporting the growth of the business through team development, member engagement, retention initiatives, sales support, and marketing efforts.

What You'll Do

Coaching & Member Experience (65-75%)

• Lead high-energy, results-driven personal training sessions

• Deliver individualized coaching within Alloy's proven small-group training system

• Build strong relationships with members and create an exceptional member experience

• Ensure members feel welcomed, supported, challenged, and celebrated

• Provide exercise modifications and coaching solutions for a wide variety of fitness levels

• Track member progress and help clients stay accountable to their goals

Leadership & Team Development

• Lead by example through professionalism, positivity, and excellence in coaching

• Support the Director of Training in developing and mentoring coaches

• Participate in weekly coaches' meetings

• Review upcoming programming and exercise modifications with the coaching team

• Help ensure coaching consistency and adherence to Alloy standards

• Foster a culture of continuous learning, teamwork, and member-first service

Member Retention & Relationship Building

• Conduct accountability sessions with members at regular intervals

• Build meaningful relationships that drive long-term retention

• Celebrate member milestones, achievements, and success stories

• Participate in member appreciation and engagement initiatives, including member events and community-building activities

Sales Support

• Assist the Director with booking SPS (starting point) sessions as needed

• Support prospective member follow up, consultations, and onboarding efforts

• Help convert leads into long-term members through education and relationship building

• Reinforce the value of Alloy's coaching and programming

Marketing & Community Engagement

• Support local marketing initiatives and community outreach events

• Assist with studio events, promotions, and referral campaigns

• Create and share engaging social media content

• Highlight member success stories, community events, and studio culture

• Support execution of Alloy's monthly marketing initiatives and member challenges

What We're Looking For

Required Qualifications

• Nationally accredited personal training certification (NASM, ACE, ACSM, NSCA, or equivalent)

• CPR/AED certification (or ability to obtain before start date)

• Proven coaching experience in personal training, small-group training, or a related fitness environment

• Excellent communication and interpersonal skills

• Ability to build trust and rapport with members from diverse backgrounds

• Strong organizational skills and attention to detail

• Positive, professional, and team-oriented attitude

Preferred Qualifications

• Experience mentoring or leading other coaches

• Experience conducting consultations or sales conversations

• Experience creating social media content for a fitness business

• Passion for helping adults improve their health, confidence, and quality of life

• 3-5 years Coaching experience and leading other Coaches

The Ideal Candidate

You are:

• A strong coach who can easily connect with people and inspire action
• A natural leader who leads by example
• Growth-minded and eager to develop professionally
• Comfortable giving feedback and helping others improve
• Able to thrive in a fast-paced, dynamic environment where priorities can shift and every day brings new opportunities
• Passionate about creating exceptional member experiences
• Energized by working with people and capable of maintaining a high level of enthusiasm, positivity, and professionalism throughout the day
• Excited to contribute beyond the training floor
• Motivated by helping both people and businesses succeed

Why Join Alloy Personal Training Greensboro?

• Opportunity to grow as the business expands

• Work within a proven personal training system with industry-leading programming

• Positive, team-oriented culture focused on

• Ability to make a direct impact on your local community and our members' lives every day

• Ongoing education, coaching development, and leadership opportunities

• Be part of a rapidly growing fitness brand that values relationships, results, and community

If you're looking for more than just another coaching job and want to help build something special while developing your career, we'd love to meet you.