Digital Marketing Manager

Job Description

• The Marketing Manager, Media is responsible for leading media strategy, planning, execution oversight, and budget management

• This role serves as the primary liaison between Brand, Marketing, Finance, and Media Agency partners, ensuring media investments align with business objectives and drive measurable brand and sales outcomes.

• The position owns day-to-day media strategy consultation, annual planning development, agency performance management, and execution readiness for major campaign launches and business priorities.

• Media Strategy Leadership:

  • Serve as the day-to-day strategic lead for media-related questions, recommendations, analyses, and decision-making across brand and sales teams.

  • Evaluate active campaign performance and provide strategic recommendations to optimize media effectiveness and business outcomes.

  • Assess, challenge, and refine agency recommendations to ensure alignment with brand objectives, audience strategies, and budget priorities.

  • Partner cross-functionally with Brand, Sales, Insights, Finance, and Marketing teams to guide media investment decisions.

  • Lead strategic discussions regarding media channel mix, investment allocation, and performance optimization opportunities.

• Women's Health Advertising & Sales Media Ownership:

• Own monthly Advertising & Sales media reconciliations, including:

  • Working media investments

  • Non-working media expenditures

  • Production-related costs

• Manage budget tracking and financial stewardship to ensure accuracy, accountability, and visibility across stakeholders.

• Develop and recommend investment shifts across national media channels based on performance insights, business priorities, and growth opportunities.

• Lead strategic decisions between national media, retail media, non-working investments, and production allocations.

• Serve as the primary contact for media agency partners, ensuring efficient communication, issue resolution, and execution alignment.

• Maintain and oversee media flowcharts, budget updates, and campaign change management processes.

• Annual Media Planning (2027 Planning Cycle):

  • Lead detailed review and evaluation of media agency annual plans.

  • Analyze media strategies, channel recommendations, investment levels, audience approaches, and expected business outcomes.

  • Provide strategic feedback and recommendations to improve plan effectiveness and alignment with organizational goals.

  • Partner with Brand and Marketing Leadership to identify opportunities for media investment optimization and achievement of 2027 business objectives.

  • Support development of integrated media plans that balance brand-building and business-driving priorities.

• Media Execution & Launch Readiness:

  • Lead planning and execution activities required to launch Q1 media programs, with a particular focus on January activation readiness.

  • Beginning in late October and early November, coordinate strategic planning and operational execution across media, influencer, content, and agency partners.

  • Ensure all campaign assets, media placements, budgets, timelines, and stakeholder approvals are completed in advance of launch deadlines.

  • Monitor launch execution and proactively identify risks, opportunities, and optimization strategies.

  • Facilitate successful integration of media, influencer, and content initiatives to maximize campaign effectiveness.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.

• 7+ years of experience in media strategy, media planning, integrated marketing, or related functions.

• Strong understanding of national media, digital media, retail media, influencer marketing, and media budgeting processes.

• Experience managing agency relationships and evaluating media recommendations.

• Demonstrated ability to influence cross-functional stakeholders and senior leadership.

• Strong analytical skills with experience translating performance data into strategic recommendations.

• Excellent project management, communication, and organizational skills.

• Experience managing multi-million-dollar media budgets preferred.

• 5-7 years experience with Digital - Websites, Social Media, Consumer Promotion Marketing, Digital Couponing, Search Marketing preferred

• CPG experience preferred

• Strong analytical skills with experience translating performance data into strategic recommendations.

• Excellent project management, communication, and organizational skills.

• Strong understanding of national media

Benefits:

Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.

Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.

Vision Insurance: Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.

401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first of the month following at least 1 calendar year after employment begins.

Synectics is an equal opportunity employer.

Synectics is a leading staffing and workforce solutions company dedicated to connecting exceptional talent with top organizations. We specialize in IT, engineering, finance, healthcare, and professional services recruitment, offering both contract and permanent staffing solutions. With a people-first approach, we focus on understanding the unique needs of our clients and candidates to create long-term, successful matches. Our mission is to empower businesses with the right talent while helping professionals achieve rewarding career opportunities