Influencer Content & Sponsorship Manager

Content & Sponsorship Manager

Location: Houston, Texas
Employment: Full-Time
Salary: $65,000–$80,000 annually, based on experience

BrandNation is looking for a highly creative, organized and culturally aware Content & Sponsorship Manager to oversee the day-to-day social media, content and sponsorship operations for key media, talent and brand-partnership initiatives.

This is not a traditional social media posting position.

The person in this role must understand how to create content people actually want to watch while making sure our clients and sponsors receive exceptional value. You will help manage fast-moving content operations that combine social media, community, entertainment, live events and major brand partnerships.

You will work closely with BrandNation leadership, our creative team, production team, talent, clients and sponsors.

What You Will Own

• Manage daily social media content strategy across assigned BrandNation accounts and partnerships
• Develop creative concepts for Instagram Stories, Reels, posts, Lives, contests, polls and sponsor campaigns
• Maintain and manage master content and sponsorship calendars
• Track all sponsor deliverables and ensure they are completed on time
• Develop fresh sponsor content ideas without waiting for leadership to provide every concept
• Coordinate designers, editors, videographers, photographers and social media personnel
• Prepare talking points, content plans and run-of-show documents for Lives, shoots and sponsor events
• Identify trending topics and real-time opportunities that fit each audience
• Help transform sponsor campaigns into content that feels natural and engaging
• Monitor social media performance, Story views, engagement, clicks and campaign results
• Prepare sponsor performance recaps and identify opportunities for renewals and upsells
• Attend select events, Lives, shoots and sponsor activations
• Maintain the voice, personality and authenticity of each account and brand

What We Are Looking For

• 3–6+ years of social media, content, digital media or influencer marketing experience
• Strong understanding of Instagram, Facebook, TikTok and short-form video
• Exceptional understanding of internet culture, Houston culture and what makes people stop scrolling
• Ability to recognize the difference between content that simply looks good and content that performs
• Strong organizational and project-management skills
• Comfortable communicating directly with clients and sponsors
• Ability to manage multiple campaigns and deadlines simultaneously
• Strong writing and creative concept development skills
• Ability to work quickly without sacrificing quality
• Comfortable working around talent, executives, clients, production crews and live events
• Commercial mindset — understands that sponsored content ultimately needs to create measurable value for the advertiser

This Role Is NOT For Someone Who

• Needs to be told what to post every day
• Only knows how to schedule social media posts
• Depends heavily on templates or generic content ideas
• Is uncomfortable working in a fast-moving environment
• Cannot manage deadlines independently
• Thinks follower count alone determines whether social media is successful

What Success Looks Like

Within this role, you will be evaluated on:

• Quality and creativity of content
• Consistent completion of sponsor deliverables
• Growth in Story views, engagement and audience interaction
• Speed and quality of campaign execution
• Sponsor and client satisfaction and retention
• Development of new sponsorship activation ideas
• Organization of content and sponsorship operations
• Ability to operate independently with minimal executive involvement

Compensation

$65,000–$80,000 annually, based on demonstrated experience and ability.

Exceptional candidates who bring significant media, influencer, sponsorship or revenue-generating experience may be considered above this range.

The Opportunity

This role sits at the intersection of social media, entertainment, digital media, influencer marketing and brand partnerships.

We are not looking for someone to simply maintain social media accounts. We are looking for someone who can own the content operation, generate ideas, execute quickly, manage sponsor relationships and help turn creative campaigns into measurable business results.