COPYWRITER

About the role

As a Copywriter, you will be responsible for the conceptualization and development of sophisticated, engaging, compelling and original ideas for a wide range of communication channels for consumers including everything from advertisements, events, identities, to well-researched articles and/or campaigns. You must learn about the needs of our clients and brands, assist in the brainstorming process, generate original content, and may assist in other aspects of the creative process. Teamwork is essential since you'll be collaborating with art directors, account executives, graphic designers and other internal teams to work on optimizing messaging and content to increase consumer engagement and revenue.

To be a successful Copywriter, you should have exceptional writing and research skills and the ability to adapt to the varying needs of your clients or companies. You should thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times. We would expect from you to continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action.

Responsibilities

• Interpret creative briefs to develop and produce creative concepts through execution on assigned brands ensuring that you are adjusting to the brand’s philosophy, voice, tone and style.

• Responsible for brainstorming, creating, and transforming ideas into words.

• Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings.

• Write original copy and edit content for a range of corporate marketing and communications materials.

• Collaborate with a team of account executives and creative team from concept development to delivery of the final product.

• Present copy concepts and final deliverables to the internal team, and to client representatives as needed, and participate in client pitches on occasion.

• Revise copy based on internal and client feedback/direction while ensuring you proofread and look for errors.

• Creating and editing original copy that is accurate, well-researched, and meets client/company needs and deadlines.

• Conducting research to formulate ideas or support writing as well as keep up to date with market trends and new techniques.

• Assisting in other aspects of the creative or research processes to create cohesive, accurate content.

• In charge of writing copies for any writing material such as captions, websites, blogs, interviews… (basically, anything that has a word).

• Build brand voice and copy dictionaries as needed.

• Discuss the client's core message and target audience.

• Familiarize yourself with the product, target audience and competitor activities in the market.

• Brainstorm visual and copy ideas with other members of the creative team.

• Writing and presenting a few options to clients.

• Participate in any special project as assigned by the Associate Creative Director or any member of the senior management team.

Candidate requirements

• Education and experience:

  • Bachelor's degree in Marketing, Journalism, Design, Linguistics, Advertisement, and/or other related disciplines.

  • Minimum 2-3 years professional copywriting experience with a solid portfolio of work.

  • Experience in content creation and advertising agencies is strongly preferred.

  • Have experience applying different language styles that appeal to various target markets/audiences across multiple channels.

• Knowledge, Skills. Abilities & Attributes:

  • Fully Bilingual (Spanish/English)

  • Strong communication, research, and typing skills.

  • Superior skills in writing clear, concise and grammatically correct copy.

  • Creativity, Resourcefulness, Flexibility, and Motivation.

  • Ability to understand the needs associated with a project and the target audience.

  • Receptiveness to feedback.

  • Willingness to meet deadlines.

  • Be highly creative and imaginative.

  • Have good interpersonal skills.

  • Work well in team environments.

  • Be able to work under pressure.

  • Be detail oriented.

  • Have interest in commerce, popular culture, and new advertising trends and techniques.

Working Conditions

The Copywriter will work in a fast-paced, dynamic environment where managing multiple projects and priorities is part of the day-to-day. Due to the nature of our business, there may be occasions when working extended hours, evenings, weekends, or holidays is required to meet project deadlines, support client needs, or execute events. By applying for this position, candidates acknowledge and accept these work requirements.

This is primarily an office-based role with a hybrid work schedule. The position may require occasional travel for client meetings, productions, events, or other business-related activities. Candidates should be comfortable working both independently and collaboratively in a dynamic, deadline-driven environment and communicating effectively in person and virtually.

Disclaimer

The above job description is not intended to limit the scope of the job or to exclude other duties not mentioned. Duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time. It is not a final set of specifications for the position. It is meant to give readers an idea of what the role entails.

Buena Vibra Group is an equal employment opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.