Senior Living Sales and Marketing Director

Sales and Marketing Director – Charter Senior Living of Westchester (New Community Lease-Up)

Location: West Chester, PA
Pay Range: $80,000–$85,000 per year + performance-based bonus
Schedule: Full-Time | Independent/Assisted Living & Memory Care

Be part of something extraordinary from the ground up.

Charter Senior Living of West Chester is seeking an experienced, results-driven Sales and Marketing Director to lead the lease-up and occupancy growth of our brand-new senior living community.

If you are passionate about helping seniors find their next home, have proven success in senior living sales, and thrive in a mission-driven culture — this is your opportunity to make an immediate and lasting impact.

Our Mission: To Enhance the Human Spirit

At Charter Senior Living, we’re more than a company — we’re a family. Everything we do is rooted in compassion, purpose, and joy.

Our Core Values
Serve with Heart
Serve with Purpose
Serve with Courage
Have Fun While Serving

What You’ll Do

• Lead all pre-opening and ongoing sales and marketing efforts to achieve and maintain full occupancy.

• Develop and execute a successful lease-up strategy, including outreach events, referral partnerships, and marketing campaigns.

• Build strong relationships with families, healthcare partners, and community organizations.

• Manage all inquiries, tours, and follow-ups in a professional, timely, and caring manner.

• Collaborate closely with the Executive Director and corporate support team to meet occupancy and revenue goals.

What You’ll Bring

• Proven track record of success in senior living sales and marketing, ideally in a lease-up or new community environment.

• Strong communication, presentation, and relationship-building skills.

• Ability to work independently, stay organized, and meet goals.

• Passion for enhancing the lives of seniors and their families.

Why You’ll Love Charter Senior Living

• Competitive salary ($65,000–$70,000) plus bonus opportunities.

• Be part of a new community opening — help shape its success and culture from the start.

• Same-day pay with ZayZoon – get paid when you need it.

• Free Medical Insurance Plan option.

• Comprehensive benefits including Medical, Dental, Vision, and more.

• Paid Training, Paid Time Off, and Holiday Pay.

• Career growth opportunities within a growing, family-oriented organization.

• A workplace where your voice is heard and your experience is respected.

What Our Team Says

“It truly feels like a family at Charter.”
“The residents are an extension of my family.”
“Charter means what they say — they put people first.”

Ready to Enhance the Human Spirit?

Join a team where purpose and passion drive everything we do.
Apply today and become part of the Charter Senior Living of West Chester founding family!