Social Media Marketing Specialist

The Social Media Marketing Specialist will play a key role within a small team, reporting directly to the CEO. This position focuses on driving both organic and paid social media strategies to grow the brand’s presence. The specialist will manage content creation, monitor brand reputation, engage with audiences, and optimize social platforms. Occasional travel for events or training is expected, with opportunities for growth within marketing and cross-functional collaboration across departments.

Responsibilities

• Create engaging and relevant content across social media platforms
• Analyze social media metrics and prepare performance reports
• Engage with audiences to build community and brand loyalty
• Monitor brand mentions and online reputation
• Identify and apply emerging social media trends
• Optimize platform performance for maximum reach and engagement
• Collaborate with team members and other departments
• Develop and manage paid advertising campaigns
• Interact with customers to address inquiries and feedback

Preferred Qualifications

• 1+ years experience in social media marketing
• Proficiency with various social media platforms
• Strong content creation skills
• Basic understanding of SEO principles
• Experience with analytics tools
• Effective copywriting skills
• Excellent communication abilities
• Creative mindset