Marketing Director

Position Overview

The Herman Firm is seeking an energetic, organized, and relationship-driven Marketing, Reputation & Client Relations Manager to help grow our personal injury law firm and strengthen our reputation in the community.

This is a hands-on position that combines marketing, client relations, reputation management, social media, referral development, and business development.

A major focus of this position will be ensuring that our clients have an excellent experience with the firm, staying connected with current and former clients, generating positive client reviews, developing professional referral relationships, and making sure The Herman Firm remains visible and top-of-mind in our community.

The position will work directly with the firm's owner and will have significant responsibility for developing and implementing the firm's overall marketing strategy.

Primary Responsibilities

Client Reviews & Online Reputation

• Develop and manage a consistent system for obtaining Google, Yelp, and other online reviews from satisfied clients.
• Identify appropriate opportunities throughout a client's case to request feedback and reviews.
• Personally follow up with clients regarding reviews when appropriate.
• Monitor Google, Yelp, and other online platforms for new reviews.
• Coordinate timely and professional responses to reviews.
• Monitor the firm's overall online reputation.
• Develop strategies to increase the number and quality of legitimate client reviews.
• Maintain and optimize the firm's Google Business Profile, Yelp profile, and other important online listings.
• Help ensure that the firm's online presence accurately reflects the quality of the firm's work and client service.

Client Satisfaction & Client Experience

• Develop and manage a client satisfaction program.
• Conduct periodic client check-ins to determine whether clients are satisfied with the firm's service and communication.
• Identify concerns before they develop into larger problems.
• Communicate client feedback to attorneys and staff.
• Develop client surveys and other methods for measuring satisfaction.
• Help improve the client's experience from initial intake through resolution of the case.
• Develop systems for recognizing important client milestones.
• Maintain relationships with former clients after their cases conclude.
• Develop appropriate ways to remain in contact with former clients so that The Herman Firm remains the firm they recommend to friends and family.

Referral Relationships & Business Development

• Develop and maintain relationships with attorneys and other professional referral sources.
• Identify new potential referral partners.
• Maintain a database of referral sources and professional contacts.
• Regularly follow up with referral partners.
• Coordinate lunches, meetings, events, sponsorships, and networking opportunities.
• Track incoming and outgoing referrals.
• Help ensure referral sources are acknowledged and relationships are maintained.
• Develop campaigns to remain top-of-mind with existing referral partners.
• Identify opportunities for the firm to become more involved in the local community and professional organizations.

Social Media & Content

• Manage the firm's social media presence, including Instagram, Facebook, LinkedIn, YouTube, and other appropriate platforms.
• Develop and maintain a consistent social media and content calendar.
• Create and coordinate engaging educational and brand-focused content.
• Help develop attorney videos, client-success content where appropriate, community content, and short-form videos.
• Coordinate photography, video production, graphics, and other marketing materials.
• Monitor engagement and identify opportunities to increase the firm's visibility.
• Ensure consistent branding and messaging across all platforms.

Marketing & Advertising

• Assist in developing and implementing the firm's overall marketing strategy.
• Coordinate and oversee outside marketing, SEO, website, advertising, and media vendors.
• Evaluate opportunities for Google, Yelp, social media, digital, print, sponsorship, and other advertising.
• Monitor marketing expenditures and results.
• Assist with advertising campaigns when appropriate.
• Track where new clients and cases are coming from.
• Evaluate which marketing activities and referral sources are generating results.
• Identify new opportunities to increase awareness of The Herman Firm and generate qualified personal injury cases.

Direct experience personally managing Google Ads is helpful but not required. The ability to effectively manage and hold outside advertising vendors accountable is more important.

Website, SEO & Brand

• Work with outside vendors to maintain and improve the firm's website and online presence.
• Monitor the firm's local search visibility and online listings.
• Coordinate new website content, attorney profiles, videos, practice-area pages, and other marketing materials.
• Ensure that the firm's branding and messaging remain professional and consistent.
• Identify new ways to differentiate The Herman Firm from other personal injury firms.

Performance & Accountability

This position will be expected to establish measurable goals and regularly report on items such as:

• Google and Yelp reviews obtained;
• Overall review ratings and reputation;
• Client satisfaction and feedback;
• Referral relationships developed;
• Referrals received;
• Former-client referrals;
• Social media activity and engagement;
• Website and online visibility;
• Leads and signed cases by source;
• Marketing expenditures; and
• Results from advertising and marketing campaigns.

We are looking for someone who can identify what is working, what is not working, and where the firm should focus its marketing resources.

Qualifications

The ideal candidate will have:

• Experience in marketing, client relations, reputation management, business development, hospitality, professional services, or a related field.
• Exceptional interpersonal and communication skills.
• Strong organizational and follow-up abilities.
• Comfort speaking directly with clients and developing professional relationships.
• Familiarity with Google Business Profile, Yelp, Instagram, Facebook, LinkedIn, and other digital platforms.
• Experience creating or coordinating social media content.
• Ability to manage multiple projects, relationships, and outside vendors.
• Basic understanding of marketing analytics and performance measurement.
• Strong writing skills.
• A proactive personality and willingness to take ownership of projects.
• Ability to work independently and bring new ideas to the firm.

Experience with a personal injury law firm, other law firm, medical practice, professional services firm, hospitality business, or reputation-focused business is strongly preferred but not required.

Who We Are Looking For

We are looking for someone who genuinely enjoys people, relationships, marketing, and building a brand.

The right person will be comfortable calling a former client to check in, asking a satisfied client for a Google review, meeting an attorney for lunch to develop a referral relationship, planning a social media campaign, coordinating a community event, working with our website company, and reviewing whether our marketing efforts are actually generating new cases.

This is not simply a social media posting position.

We want someone who will take ownership of how clients experience The Herman Firm, how the community sees The Herman Firm, and how we develop the relationships that generate future business.