Part Time Marketing Assistant

Responsibilities

1. Social Media + Styling

• Organic Pins. We currently pin all lookbooks, campaigns, curve, and some UGC on Pinterest organically.
• Community management on IG, TikTok, Reddit
• Assist with iPhone video content at photoshoots and NYBFW.
• Real wedding sourcing — including via Anthro Weddings tagged posts. Eventually: upload real wedding content on the website.
• Styling Assistant, organizing props and accessories for photo and content shoots. Steaming.
• Assist with photoshoot logistics as needed.
• Maintain prop and accessories closet, preparing shoes & accessories for events, shoots, and castings.
• Assist with ongoing influencer and stylist research, track social partner performance, coordinate/send sample loans or gifting shipments. Maintain influencer and media database.
• NYBFW: create model and run of show boards, label + organize accessories for each model. Shop for and return any accessories as needed. Manage accessory borrows.
• Eventually: Ongoing researching, saving, + suggesting on-trend and on-brand TikTok sounds

2. Digital Media

• Implementing/editing SEO image alt descriptions on the back end of Shopify for all products (thousands, ongoing long task)
• Additional SEO/AI optimization for website
• Photo Asset requests. Maintain Store Image Library.
• Coordinate timelines, deliverables, and approvals with partners. Ensure assets are delivered to the right teams on schedule
• Dress Loan requests and follow up.
• Maintain Imagery on 3rd Party Directories or Listings
• Update Marketing production notes with digital & email projects list, create Trello cards
• Eventually: Research, editing, and publishing blog posts tailored for SEO & AI optimization

3. Daily Tasks

• Community management on IG, TikTok, Reddit: Going through direct messages, comments, tagged/mentioned posts, and tagged stories and reacting/commenting/or responding to each.
• Real wedding sourcing — including via Anthro Weddings tagged posts: Going through tagged posts on both our accounts and anthro’s accounts, saving to appropriate folders, and DMing photographer or bride to ask for gallery link and permission.
• Assist with ongoing influencer and stylist research, track social partner post performance, maintain influencer and media database.
• Ongoing researching, saving, + suggesting on-trend and on-brand TikTok sounds
• Implementing/editing SEO image alt descriptions on Shopify for all products (ongoing long task)
• Coordinate timelines, deliverables, and approvals with partners. Ensure on time asset delivery.

4. Weekly Tasks

• Organic Pins. We currently pin all lookbooks, PDP videos, campaigns, curve, and some UGC on Pinterest organically. Would likely pin more if time allowed.
• Coordinate/send sample loans or gifting influencer shipments. Can be more frequent.
• Additional SEO/AI optimization for website. Can be more frequent.
• Photo Asset requests.
• Maintain Store Image Library. Add more social media videos.
• Dress Loan requests and follow up.
• Research, editing, and publishing blog posts tailored for SEO & AI optimizations

5. Monthly Tasks

• Upload real wedding content on the website. Post 1 a week, but easy to do in bulk for the month. Could potentially post more if we had more from the research this position would do.
• Maintain Imagery and company info on 3rd Party Directories or Listings. Google, Apple Business Yelp, + many more that would benefit our SEO/AI value
• Update Marketing production notes with digital & email projects list, create Trello cards

6. Seasonal Tasks/ As Needed

• Assist with iPhone video content at photoshoots and NYBFW.
• Styling Assistant, organizing props and accessories for photo and content shoots. Steaming.
• Assist with photoshoot and event logistics as needed.
• Maintain prop + accessories closet, preparing shoes & accessories for events, shoots, and castings.
• NYBFW: create model and run of show boards, label + organize accessories for each model. Shop for and return any accessories as needed. Manage accessory borrows.

Preferred qualifications

• Excellent written and verbal communication skills
• Highly organized, detail-oriented, fashionable, diligent, reliable, and creative
• Superior knowledge of Instagram, TikTok, YouTube, Pinterest, and emerging platforms
• Working knowledge of Canva and Capcut
• Entry level+ experience in marketing and social media
• Previous social media or fashion experience preferred