Auto Sales Representative
Job Description
High-End Automotive Sales Representative
Prime Motors Co. – Portland, OR
Prime Motors Co. is one of the Pacific Northwest’s premier high-end pre-owned dealerships, specializing in performance, luxury, and enthusiast vehicles. We are looking for a motivated, experienced Automotive Sales Representative who thrives in a fast-paced environment and is passionate about delivering an exceptional customer experience.
If you’re a self-starter who knows how to generate business, build lasting relationships, and close deals, we’d love to hear from you.
What We’re Looking For
We’re looking for someone who doesn’t wait for customers to walk through the door. The ideal candidate actively creates opportunities, follows up relentlessly, markets inventory online, builds a loyal client base, and consistently delivers a premium buying experience.
Compensation & Benefits
Competitive base pay plus aggressive commission structure.
Performance bonuses and incentives.
High-quality luxury and performance inventory.
Growth opportunities within a rapidly expanding dealership.
Supportive management team and a professional work environment.
$150,000 - $250,000 yearly
Responsibilities:
- Close used car sales using strong negotiation and customer service skills to ensure a positive sales experience
- Arrange and accompany auto sales customers on test drives
- Uphold the dealership’s reputation for excellence by maintaining a professional appearance, whether in the showroom or attending sales meetings
- Present potential customers with used car options while specifying their characteristics, details, features, and competitive differentiators to deliver a positive sales experience
- Answer questions related to auto sales contracts and financing options while coordinating with the sales manager and finance service department
Engage prospective customers through outbound sales efforts, phone calls, text messages, email, and social media.
Generate new business by actively marketing inventory on Facebook Marketplace and other online platforms.
Build and maintain your own book of business through networking, referrals, and repeat clientele.
Understand each customer’s needs and recommend the best vehicle and financing options.
Conduct professional vehicle presentations and test drives.
Negotiate pricing, trade-ins, financing, and vehicle protection products to maximize deal value while maintaining customer satisfaction.
Guide customers through the entire sales process—from initial inquiry to final delivery and paperwork.
Build long-term customer relationships through exceptional service and consistent follow-up.
Utilize DealerCenter CRM to document customer interactions, manage leads, track opportunities, and maintain an organized sales pipeline.
Follow dealership sales processes and maintain accurate CRM records.
Meet and exceed monthly sales and gross profit goals.
Collaborate with management and the finance department to ensure smooth and timely deliveries.
Qualifications:
- Have an interest and knowledge in used car features, auto sales trends, car dealerships’ processes, financing options, and sales management
- GED equivalent or high school diploma is required; a bachelor’s degree a plus
- Stellar customer service skills, communication skills, and a high commitment to customer satisfaction are paramount
- Possession of a valid driver’s license and clean driving record is required
Minimum 2 years of automotive sales experience (required).
Previous experience using DealerCenter CRM is strongly preferred.
Proven track record of meeting or exceeding sales goals.
Strong outbound sales and lead generation skills.
Excellent negotiation, communication, and relationship-building abilities.
Professional appearance and positive attitude.
Ability to work independently while contributing to a team environment.
Comfortable using CRM software, texting platforms, social media, and digital communication tools.
Bilingual or multilingual candidates are highly encouraged to apply.
About Company
Prime Motors Co. is a leading independent automotive dealership based in Portland, Oregon, specializing in premium, performance, and luxury vehicles. Our curated inventory includes enthusiast-focused models like Subaru WRX/STI, Mitsubishi Lancer Evolution, BMW M-series, Audi RS, and high-end SUVs and trucks from Mercedes-Benz, Porsche, Toyota, and more. We’re passionate about delivering an exceptional, transparent buying experience built on trust, expertise, and customer care.
Beyond sales, we operate a dedicated service division focused on performance builds and maintenance, allowing us to support customers long after purchase. With a strong online presence, innovative marketing, and an enterprising culture, Prime Motors is rapidly expanding and setting new standards in the industry. We’re seeking driven professionals ready to grow with a fast-paced, results-oriented team and help shape the future of our brand.
