Sales and Marketing Director

Sales & Marketing Director – Senior Living

Charter Senior Living | Jackson, TN

$65,000 – $70,000/year + Bonus Potential | Full-Time

Drive Occupancy. Build Relationships. Change Lives.

Charter Senior Living is seeking an energetic and relationship-driven Sales & Marketing Director to lead census development for our Jackson, Tennessee community.

This role is ideal for a professional who thrives in consultative sales — not transactional selling. Families rely on you during important life decisions, and your guidance helps them feel confident choosing a safe, supportive home for their loved one.

Our mission, To Enhance the Human Spirit, guides how we care for residents and how we support our team members. You’ll have the autonomy to build partnerships, host events, and develop referral sources while working alongside a collaborative leadership team.

What You’ll DoLead Community Census Growth

• Conduct tours, discovery meetings, and family consultations

• Follow up with prospects using CRM/lead management systems

• Convert inquiries into move-ins through relationship-based selling

• Maintain and grow occupancy goals

Develop Referral Partnerships

• Build relationships with hospitals, rehab centers, physicians, case managers, and local organizations

• Represent the community at networking and outreach events

• Coordinate professional visits and marketing presentations

Marketing & Event Leadership

• Plan open houses, educational events, and community outreach programs

• Collaborate with operations and clinical leadership to ensure smooth move-ins

• Manage lead tracking, pipeline management, and reporting

Qualifications

• Previous senior living, healthcare, or consultative sales experience preferred

• Experience in Assisted Living, Memory Care, Home Health, or Hospice sales a plus

• Strong closing skills and follow-up discipline

• Comfortable working with families in emotional decision-making situations

• Organized, self-motivated, and goal-oriented

• CRM or lead management system experience preferred

Why Join Charter Senior Living

• Starting salary $65,000 – $70,000/year

• Bonus opportunity tied to occupancy performance

• Free medical insurance plan available

• Medical, dental & vision benefits

• Paid training, PTO & holiday pay

• Referral bonus program

• Career growth opportunities

• Stable leadership and supportive team environment

What Makes This Role Different

You are not just selling apartments — you are helping families find peace of mind and seniors find belonging.

Apply Today

If you’re passionate about senior living sales and want a role where relationships matter more than quotas, we’d love to meet you.

Qualified candidates will be contacted promptly.

#RPINDEED