Business Development
Job Description
Marketing Director
Job Location: Dallas, TX
Company: Avir at White Rock
Job Summary:
We are seeking a highly motivated and experienced Marketing Director to join our team at Avir at White Rock. As a key member of our marketing team, you will be responsible for planning, coordinating, and implementing marketing programs to support our organizational objectives. If you have a passion for marketing and a desire to make a difference in the healthcare industry, we encourage you to apply for this exciting opportunity.
Responsibilities:
Plan, coordinate, and implement marketing programs to support organizational objectives
Develop and implement strategies for social media platforms
Research, design, and develop marketing materials and monitor production and distribution of marketing materials
Liaise and correspond with outside vendors, suppliers, public relations, and media contacts
Prepare press and media releases and prepare and conduct product presentations
Execute direct marketing campaigns and coordinate and participate in marketing events
Update company website and social media tools
Oversee loyalty and rewards programs
Monitor competitive activity and market trends and assess customer feedback
Maintain customer information via marketing database and CRM system
Collect and analyze data to prepare marketing reports
Track, coordinate, and assemble data to measure outcomes of marketing programs
Communicate with sales and production regarding product and pricing changes
Maintain promotional materials inventory
Maintain archive of marketing materials
Ensure marketing activities comply with state and federal regulations
Requirements:
Bachelor's degree or equivalent
Customer service, marketing, or sales experience
Proficient in the principles of marketing and knowledge of marketing tools and techniques
Proficient in relevant computer applications
Proficient in social media marketing
Superior written and verbal communication skills
Previous experience with Nursing Homes
Ability to move intermittently throughout the workday
Ability to remain calm under stress
Ability to function independently, have flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies
What We Offer:
A dynamic and supportive work environment
Opportunities for professional growth and development
Competitive salary and benefits package (TBD)
A chance to make a difference in the lives of our residents and colleagues
How to Apply:
If you are a motivated and experienced marketing professional looking for a new challenge, please apply for this exciting opportunity.
