Digital Ecomm Manager - Mustela

Apply now: Digital & Ecommerce Manager, location is Hybrid (NYC). The start date is ASAP for this permanent position.

Job Title: Digital & Ecommerce Manager Location-Type: Hybrid (NYC) Start Date Is: ASAP Duration: Permanent Compensation Range: $90-100K Benefits: Eligible for Health, Dental, Vision, 401K, PTO Must be authorized to work in the U.S. This position is not eligible for sponsorship .

Job Description: Lead digital growth and ecommerce performance for a global skincare brand, owning paid media, DTC strategy, and site optimization.

Day-to-Day Responsibilities:

• Manage paid acquisition across Search, Social, Display, and emerging channels
• Oversee agency partnerships (SEO, paid media) and performance optimization
• Own DTC forecasting, budgeting, and performance tracking
• Execute website updates, merchandising, and promotional campaigns
• Collaborate cross-functionally with brand, creative, and development teams
• Lead CRM, retention, and lifecycle marketing initiatives
• Drive SEO strategy, blog content, and site performance improvements
• Manage affiliate programs and partnerships
• Supervise and mentor junior team member

Requirements:

• Must-Haves:
  • 3–5 years in digital marketing/ecommerce (DTC required)
  • Beauty, skincare, or haircare industry experience
  • Strong paid media expertise (Meta, Google, TikTok)
  • Experience managing $500K–$1M in DTC revenue
  • Agency management experience
  • Proficiency in Shopify, GA4, and ad platforms
  • Strong analytical and forecasting skills (Excel/Sheets)
  • Excellent communication, adaptability, and ownership mindset
  • Experience using AI tools in marketing workflows
• Nice-to-Haves:
  • Experience with Klaviyo and CRM platforms
  • SEO and content strategy experience
  • Familiarity with UX, accessibility, and site testing
  • Basic design tools (Canva, Photoshop)
  • French language skills