Director of Performance Marketing

CONFIDENTIAL SEARCH – Director Performance Marketing Analytics

Location: Austin, Texas or Dallas, Texas - Must be onsite 3X weekly

Compensation: $150-175K + ST and LTI

Benefits: Full Medical/Dental, 401K, ST/LT Disability and many others

No sponsorship available

I’m conducting a highly confidential retained search for a nationally recognized, consumer-focused organization seeking an accomplished Director of Performance Marketing with Consumer Products experience.

This is a high-impact leadership opportunity for someone who understands both the art and science of performance marketing. The right person will help determine how significant digital advertising investments are allocated, measured and optimized across multiple geographic markets.

This is not simply a digital campaign management role. We are looking for someone who can take complex marketing and customer data, determine what is working and what is not, and confidently translate those findings into recommendations for senior executives.

Key areas of responsibility include:

• Digital advertising strategy and performance analytics

• Marketing attribution and measurement

• Media mix and budget optimization

• Paid Search, Paid Social, Display, Retargeting, Programmatic and Video

• Customer acquisition and conversion analytics

• Forecasting, testing and scenario modeling

• Agency and third-party partner management

• Executive-level reporting and recommendations

• Using data to determine where the next advertising dollar should—or should not—be invested

What we’re looking for:

• 10+ years of progressive digital marketing, performance marketing, media or marketing analytics experience

• Strong B2C/consumer marketing background

• Combination of corporate and agency experience is highly desirable

• Experience influencing significant digital advertising investments

• Strong understanding of attribution, customer acquisition, conversion and marketing ROI

• Ability to turn complicated analytics into a clear business story

• Executive presence and the confidence to challenge assumptions with data

• Experience supporting multiple markets, regions or business units is a plus

This search is being handled with a high degree of confidentiality, so additional information about the organization and opportunity will only be shared directly with qualified candidates. Bachelors Degree required.

Addison Group is an Equal Opportunity Employer. Addison

Group provides equal employment opportunities (EEO) to all

employees and applicants for employment without regard to

race, color, religion, gender, sexual orientation, national

origin, age, disability, genetic information, marital status,

amnesty, or status as a covered veteran in accordance with

applicable federal, state and local laws. Addison Group

complies with applicable state and local laws governing nondiscrimination in employment in every location in which the

company has facilities. Reasonable accommodation is

available for qualified individuals with disabilities, upon

request.