Marketing Manager

A well-established and growing professional services organization in Boynton Beach is seeking an experienced, creative, and results-driven Marketing Manager to lead and execute its marketing initiatives. This is an excellent opportunity for a strategic marketing professional to play a key role in brand growth, client acquisition, and overall business development.

Key Responsibilities

• Develop, implement, and oversee comprehensive marketing strategies aligned with the organization's business objectives.
• Manage digital and traditional marketing campaigns, including advertising, content creation, social media, public relations, email marketing, and community outreach.
• Ensure all marketing activities comply with applicable industry regulations and ethical standards.
• Oversee the creation, review, and distribution of marketing materials, branded content, and promotional campaigns.
• Manage relationships with outside vendors, agencies, media partners, and consultants.
• Track, analyze, and report on marketing performance, campaign effectiveness, and return on investment.
• Collaborate with leadership and internal departments to maintain consistent messaging and brand standards.
• Identify new marketing opportunities, emerging trends, and growth strategies.
• Assist with event planning, sponsorships, community engagement initiatives, and public relations efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Minimum of three (3) years of marketing experience, preferably within a professional services environment.
• Strong understanding of digital marketing, SEO, social media management, content marketing, and paid advertising.
• Excellent written, verbal, and interpersonal communication skills.
• Highly organized with the ability to manage multiple projects and deadlines simultaneously.
• Self-motivated, detail-oriented, and capable of working independently.
• Experience with CRM platforms, marketing analytics, and marketing automation tools is preferred.

Position Details

• Employment Type: Full-Time (40 hours per week)
• Schedule:
• Monday – Thursday: 8:30 AM – 5:30 PM
• Friday: 8:30 AM – 5:00 PM
• Location: Boynton Beach, Florida

Benefits

• Salary based on experience
• Health insurance
• 401(k) retirement plan
• Paid time off (PTO)
• Paid holidays
• Professional development opportunities

Qualified candidates who are passionate about marketing, brand development, and business growth are encouraged to apply. All inquiries and applications will be kept strictly confidential.

$65,000 - $110,000 commensurate with experience

• Developing an annual Marketing and Business Development plan and budget, including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities
• Evaluating and analyzing the performance of campaigns and reporting to the ownership
• Create, maintain, and analyze law firm KPIs and reporting to ownership
• Engaging in research and analysis, and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities
• Creating promotional messages and themes to drive business
• Coordinating and integrating marketing strategies across multiple channels, including Digital and traditional media outlets
• Managing third-party vendors and negotiating media buys
• Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs/benefits of these opportunities, and supervising events
• Drafting and maintaining up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats
• Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of the client experience
• Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts
• Working with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects

• An undergraduate degree is required, and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred
• Minimum of 5+ years of demonstrated success in a business development/marketing-related field
• Experience in a professional services environment with previous law firm experience preferred
• Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity
• Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online and offline

Benefits

• Health insurance
• Retirement Plan 401(k)
• Paid time off (PTO) - 10 days
• Paid holiday time - 8 and ½ days
• Annual review
• No overtime required