Regional Sales Manager

Sahlen Packing Co. is seeking a driven Sales Manager to help lead regional execution, strengthen distributor partnerships, and turn strategy into results.

Key Responsibilities

• Own regional volume, distribution, profitability, and execution objectives in alignment with corporate goals
• Translate company strategy into clear, actionable regional plans and priorities
• Establish performance expectations with distributors and broker partners, ensuring alignment on goals, standards, and accountability
• Hold distributors and brokers accountable through structured reviews, KPIs, scorecards, and consistent field engagement
• Proactively identify performance gaps, root causes, and corrective actions, escalating issues when appropriate
• Drive distribution gains, promotional execution, pricing compliance, and merchandising standards across the region
• Maintain a regular, documented field presence including market visits, store audits, ride-alongs, and customer meetings
• Partner closely with national accounts, marketing, and internal stakeholders to ensure strong local execution of company initiatives
• Analyze sales performance, trends, pricing, and competitive activity to identify risks and growth opportunities
• Support new item launches, promotional programs, and pricing initiatives from planning through execution
• Evaluate promotional effectiveness and provide insights to improve ROI and future planning
• Serve as a visible regional ambassador for the Sahlen brand with customers, distributors, brokers, and industry partners

Success in This Role Looks Like

• Distributors and brokers clearly understand expectations, priorities, and performance standards
• Regional plans are executed consistently with strong follow-through and accountability
• Promotional programs are communicated, executed, measured, and improved over time
• Execution issues are identified early and addressed through coaching, corrective action, or escalation
• The region consistently delivers against volume, distribution, profitability, and merchandising goals
• Leadership has clear visibility into regional performance, challenges, and opportunities through structured reporting and communication
• The role operates independently, proactively managing priorities and resources to drive results

Qualifications

• Bachelor’s degree preferred (Business, Marketing, or related field)
• 3+ years of progressive sales experience in CPG, foodservice, or protein/meat categories
• Demonstrated success managing distributors, brokers, or regional sales territories
• Strong analytical skills with the ability to interpret data and turn insights into action
• Highly organized with strong planning, prioritization, and follow-through skills
• Comfortable delivering direct feedback, managing performance, and driving change
• Self-motivated professional who operates with urgency, accountability, and minimal supervision
• Willingness to travel extensively within the assigned region
• Proficiency in Microsoft Excel, PowerPoint, and CRM tools (experience with syndicated or distributor data a plus)

Benefits

• Family-oriented culture with a collaborative, team-first environment
• Competitive compensation commensurate with experience
• Profit-sharing program
• Mileage reimbursement for business travel
• 401(k) plan with company match
• Comprehensive health and dental insurance coverage

Sahlen Packing Co. is a family-owned business founded in 1869 in Buffalo, New York. We are dedicated to offering customers the freshest and highest quality meat products. Over the years, we have expanded our state-of-the-art processing facility to meet customer demands and now offer our premium meat products in over 25 states. As we celebrate over 150 years of doing business, we continue to prioritize providing our customers with the finest products available. Sahlen's is actively engaged in the Western New York Community.