Sales Manager - Motorcycle Accessories

Job Description:

The Sales Manager – Motorcycle Accessories will drive regional growth, expand the retail footprint, and maximize market share across North America. This strategic leadership role oversees key accounts and retail/distributor partnerships and directly leads the Dealer Development Team. The ideal candidate will spearhead initiatives to capture market share from competitors, optimize product presentation and in-store merchandising at the dealership level, and ensure best-in-class product representation for Sena.

Key Responsibilities:

• Dealer Development Leadership:
  • Lead, mentor, and empower the Dealer Development team to maximize dealer presence and optimize in-store merchandising and product display standards for Sena.
  • Establish proactive dealer engagement strategies to aggressively capture market share from competitors across key North American markets.
  • Oversee, document, and analyze weekly dealer outreach, field activities, and representative performance, reporting key metrics directly to executive leadership.
• Retail & Distributor Relationship Management:
  • Cultivate and enhance robust strategic partnerships with North American distributors, retailers, and dealership networks to boost sales volume.
  • Support distribution and logistics processes to ensure optimal supply chain delivery conditions for channel partners.
  • Maintain consistent communication with internal sales teams and account executives to resolve dealership issues promptly and refine sales execution.
• Competitive Analysis & Business Growth:
  • Proactively identify new business opportunities and establish connections with prospective retail accounts and distributors.
  • Continuously monitor competitor products, promotional tactics, and pricing strategies, relaying actionable market intelligence to the Product Development team and executive management.
  • Contribute to annual sales forecasting, budget planning, and the execution of innovative sales growth strategies.
• Field Operations, Events & Training:
  • Travel extensively throughout the territory to engage directly with key dealers, distribution hubs, and retail partners.
  • Represent Sena at local, regional, and national industry trade shows, consumer rallies, and sales events.
  • Conduct comprehensive product and technical training sessions for dealer staff, retail sales reps, and distributor teams to ensure brand alignment.

• Perform additional duties as assigned.

• Education & Experience:
  • Bachelor’s degree in Business, Marketing, or a related field (or an equivalent combination of education and experience).
  • Minimum 3–5 years of sales management experience in the powersports, motorcycle accessory, or consumer electronics industries, including direct engagement with dealership networks and regional distributors.
• Technical & Industry Knowledge:
  • In-depth knowledge of motorcycle accessories, rider gear, Bluetooth communication systems, and action sports technology.
  • Hands-on experience managing independent dealership networks and driving visual merchandising standards.
• Key Competencies:
  • Proven track record of leading sales/field teams to win market share from industry competitors.
  • Outstanding verbal and written communication skills with demonstrated persuasiveness and negotiation/closing capabilities.
  • Strong organizational and project management skills with the ability to manage multiple priorities under tight deadlines.
  • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
  • Familiarity with CRM/ERP platforms like NetSuite is strongly preferred.
• Travel & Licensing:
  • Valid driver’s license with a clean driving record.
  • Willingness and ability to travel up to 30%–40% of the time across North America.

Company Overview:

SENA is a global leader in innovative communication systems, offering advanced connectivity solutions for adventure enthusiasts and professionals. SENA pushes the boundaries of technology with a range of products—from motorcycle helmets to communication systems for outdoor sports and industrial environments. Our products integrate cutting-edge technologies such as Bluetooth 5.0 and Mesh Intercom™, ensuring superior user experiences in terms of safety and performance. Whether on the road, in the mountains, or at sea, SENA accompanies its users wherever adventure takes them.

#RideConnected

Connect with SENA

• Facebook: facebook.com/SenaBluetooth

• Instagram: instagram.com/senabluetooth

• LinkedIn: linkedin.com/company/sena-technologies-inc-

• YouTube: youtube.com/@senatechnologies