Sales Manager

Position Purpose Summary:

The Sales Manager is responsible for leading and executing sales strategy within an assigned region to drive

revenue growth, market share, and profitability. This role develops and manages a high-performing sales team,

builds strong customer and vendor relationships, and aligns sales efforts with company objectives. The position

requires a balance of strategic leadership and hands-on sales engagement to support both customer acquisition

and account development.

Key Responsibilities and Tasks:

· Lead, coach, and develop Sales Representatives to achieve sales and margin targets

· Drive sales growth through strategic planning, customer development, and market expansion

· Establish and monitor sales goals and performance metrics for the company

· Build and maintain strong relationships with key customers, vendors, and manufacturer partners

· Identify new business opportunities and support sales team in securing and growing accounts

· Collaborate with branch operations, purchasing, and leadership teams to ensure alignment on inventory,

pricing, and service levels

· Analyze sales performance, market trends, and competitive activity to inform strategy and decision-making

· Develop and execute business plans, including forecasting revenue and profitability

· Support product promotions, training initiatives, and customer events to drive engagement and sales

· Ensure timely and accurate reporting of sales activities, forecasts, and pipeline management

· Travel within the region to meet with customers, support sales team members, and strengthen relationships

Certifications:

· None required; professional sales or leadership training preferred

Educational Requirements:

· Bachelor’s degree in Business, Marketing, or related field preferred · Equivalent experience considered

Years of Experience:

· 5+ years of sales experience in HVAC, wholesale distribution, or related industry

· 2+ years of leadership or team management experience preferred

Knowledge / Skills / Abilities:

· Proven leadership and team development skills

· Strong sales acumen with the ability to drive growth and profitability

· Excellent communication, negotiation, and presentation skills

· Ability to analyze data and translate insights into actionable strategies

· Strong organizational and time management skills with the ability to manage multiple priorities

· Proficiency with CRM systems and Microsoft Office tools

· Ability to travel

This role offers the opportunity to lead and develop an established sales team while shaping the strategy that drives future growth. You’ll play a key role in expanding customer relationships, identifying new opportunities, and building on a strong foundation to take the business to the next level.