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Posted July 28, 2026

Motorcycle Sales Associate

Black Diamond Harley-Davidson
Marion, IL, US Full Time

Job Description

Job Description
Benefits:
  • 401(k) matching
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Paid time off
  • Training & development
  • Vision insurance
  • Wellness resources


Black Diamond Harley-Davidson is not just a dealership; it's a community of riders passionate about the open road and the thrill of riding. As an authorized Harley-Davidson dealer, we embody the spirit of freedom and individuality that comes with the Harley-Davidson brand. Our team is dedicated to providing exceptional service, expertise, and a personalized experience to every customer who walks through our doors.

Position Overview:

We are seeking a dynamic and customer-oriented Motorcycle Sales Associate to join our team. As a Motorcycle Sales Associate, you will be responsible for assisting customers in finding the perfect Harley-Davidson motorcycle to suit their lifestyle and riding preferences. You will guide customers through the sales process from initial inquiry to final purchase, ensuring a seamless and enjoyable experience.

Responsibilities:

  • Engage with customers in a friendly and professional manner to understand their motorcycle needs and preferences.
  • Provide expert product knowledge and advice to customers on Harley-Davidson motorcycles, accessories, and related products.
  • Conduct test rides and demonstrations to showcase the features and performance of various motorcycle models.
  • Assist customers in selecting the appropriate financing options and completing necessary paperwork for vehicle purchases.
  • Follow up with customers after the sale to ensure satisfaction and address any concerns or questions.
  • Collaborate with the sales team to meet and exceed sales targets and objectives.
  • Maintain a clean and organized showroom environment to showcase our motorcycles effectively.
Qualifications:

  • Previous sales experience in the automotive or powersports industry is preferred.
  • Passion for motorcycles and a deep understanding of the Harley-Davidson brand and culture.
  • Excellent communication and interpersonal skills.
  • Strong negotiation and sales closing skills.
  • Ability to work in a fast-paced environment and multitask effectively.
  • Detail-oriented with a focus on providing exceptional customer service.
  • Proficiency in basic computer skills and familiarity with sales software is an asset.
  • Motorcycle license or willingness to obtain one.
  • Motorcycle endorsement required

Benefits:

  • Competitive salary with commission-based incentives.
  • Health insurance and retirement benefits package.
  • Employee discounts on Harley-Davidson merchandise and services.
  • Ongoing training and professional development opportunities.
  • A supportive team environment with opportunities for growth and advancement.

How to Apply:

If you're passionate about motorcycles and thrive in a customer-focused sales environment, we want to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you're the perfect fit for the Motorcycle Sales Associate position at Black Diamond Harley-Davidson.

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