Social Media & Sales Specialist - Liquidation Outlet Store

Job Title: Social Media & Sales Specialist – Liquidation Outlet Store

Company: Stus Home Improvement Outlet
Location: Dubuque, Iowa
Job Type: Full-Time (or Part-Time depending on candidate)
Reports To: Store Owner

Job Summary

We are looking for a motivated, creative, and results-driven Social Media & Sales Specialist to drive traffic and sales to our growing home improvement liquidation outlet. You will be the face and voice of our store online by managing Facebook Marketplace ads, creating engaging daily content (photos, videos, and stories), and actively converting online interest into in-store sales.

This is a hands-on role perfect for someone who loves social media, video content, home improvement/DIY products, and closing deals. You will help turn our inventory of appliances, furniture, flooring, tools, and other home goods into fast-moving sales while building an excited local customer base.

Key Responsibilities

Digital Marketing & Content Creation (50-60% of role):

• Post daily content on Facebook, Instagram, and Marketplace showcasing new arrivals, daily happenings, product highlights, customer transformations, and store atmosphere.
• Create short videos (Reels, Stories, TikTok-style) of unboxings, product demos, before/afters, customer pickups, and “deal of the day” features.
• Manage and optimize Facebook Marketplace ads – listing items with compelling photos, descriptions, and pricing to maximize views and inquiries.
• Monitor messages/inquiries and respond quickly and professionally.
• Track what content performs best and adjust strategy to increase engagement and foot traffic.

Sales & In-Store Support (40-50% of role):

• Convert online leads into in-store visits and purchases through follow-up calls, messages, and appointments.
• Work on the sales floor as needed – greet customers, highlight product features/benefits, negotiate deals, and close sales.
• Help with light inventory tasks, merchandising, and photo shoots for listings.
• Meet or exceed weekly/monthly traffic and sales targets set with the owner.

What We’re Looking For

• Experience: Previous social media content creation, Facebook Marketplace, or digital advertising experience preferred. Retail sales experience (especially big-ticket items like appliances or furniture) is a big plus.
• Skills:
• • Strong phone and in-person sales skills – you’re comfortable closing deals.
  • Creative eye for photography and video (iPhone video editing skills are sufficient – CapCut, Reels, etc.).
  • Excellent written communication for ad copy and customer messages.
  • Self-motivated and able to work independently.
• Personality: Outgoing, energetic, organized, and customer-obsessed. You should genuinely enjoy home improvement products and sharing great deals.
• Requirements: Reliable transportation, smartphone with good camera, ability to lift 50+ lbs occasionally, and availability to work some weekends.

Why Join Us?

• Competitive base pay + commission on sales (uncapped earning potential).
• Opportunity to have real creative freedom and see direct impact on store growth.
• Work in a fun, fast-paced environment with ever-changing inventory.
• Be part of a small team where your ideas matter.

Compensation: $ [Base + commission ](discuss in interview based on experience)

To Apply:
Please send your resume and a short video (1 minute or less) introducing yourself and showing an example of a product video or ad you’ve created (or why you’d be great at this)

Tell us why you’re excited about driving traffic and sales for a home improvement liquidation store.

We’re looking to hire quickly – if you love creating content, selling great deals, and helping customers save money on home upgrades, apply today!

This job description positions the role as dynamic and impactful. You can customize the store name, compensation details, and contact info. Let me know if you want a version focused more on pure sales or a separate posting for a dedicated salesperson.