Sales Development Representative AI-Powered In-App Engagement Platform

As a Sales Development Representative, you will sell an AI-powered in-app personalization and engagement platform that helps companies improve user activation, retention, and lifecycle engagement. You will be selling to senior marketing, product, growth, and digital leaders at mid-market and enterprise technology companies, including SaaS, fintech, eCommerce, iGaming, and digital-first organizations. This role is 100% new business development focused on high-volume outbound prospecting and qualifying opportunities. Warm leads are supplied through conferences, events, and curated lead lists, with additional self-sourced prospecting expected. This is a newly created role due to company growth, reporting directly to the Head of Growth and Sales. The base salary is $70,000 – $90,000 USD, plus commissions.

COMPENSATION & BENEFITS

• - $70,000 – $90,000 USD base salary, plus commission
• - Year 1 OTE: $90,000 – $120,000+ USD
• - Uncapped commissions
• - Health benefits – company paid
• - Stock or stock options included
• - Laptop and cell phone provided
• - Expense account included
• - Conference and event exposure from early in the role
• - Career advancement – clear path to Account Executive or management, typically achievable within 1–2 years

THE COMPANY & CULTURE

Our client was founded in approximately 2021 and is a privately held start-up currently in an aggressive phase of US market expansion. The company is headquartered in San Mateo, California, with a team of 35 employees company-wide. They have achieved annual revenue growth of 100–200% and currently serve over 350 million end users globally. The company provides an AI-powered in-app engagement and personalization platform that helps mobile apps and websites deliver personalized user experiences at scale — without requiring engineering resources. Their platform enables product, marketing, and growth teams to launch in-app nudges, timers, surveys, gamified experiences, and smart messaging campaigns with real-time analytics and AI-driven optimization. Primary markets include Fintech, iGaming, eCommerce, and SaaS.

The culture is hands-on, coach-driven, and performance-oriented. Leadership is highly accessible and invests directly in team development. Coaching is provided without micromanagement. The philosophy is work hard, play hard. Internal promotion is the norm.

OFFICE LOCATION & SALES TERRITORY

• - Head Office: San Mateo, California — primary office location
• - Alternative office: San Francisco, California — Salesforce Tower (available if San Mateo is not workable for the candidate)
• - Work arrangement: 5 days per week in the office
• - Sales territory: North America (primary). South America, Europe, Africa, and Australia are in scope but not required — the role operates on West Coast business hours only.
• - Working hours: Monday to Friday, standard West Coast hours. No evening or weekend calls required.
• - Overnight travel: Less than 10% — primarily for conferences and events, approximately 1–2 per month.

EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS

• Our client is prioritizing early-career candidates — recent college graduates or those about to graduate who bring energy, coachability, and a strong desire to build a sales career. Candidates with less than 2 years of experience are preferred.
• - 0–2 years of sales or outbound prospecting experience. Less experience is acceptable for candidates with strong intangibles.
• - Cold calling or sales internship experience is a strong asset — comfort with high-volume outbound activity is essential.
• - B2B SaaS background is ideal, particularly for candidates with approximately one year of experience who are seeking faster career progression. B2C sales experience with aggressive cold calling is equally acceptable.
• - Industry experience in Fintech, iGaming, or eCommerce is a bonus but not required — our client will train the right candidate.
• - College degree required.
• - Must be located in or willing to relocate to San Mateo, California or San Francisco, California.
• - Must be fully committed to 5 days per week in-office attendance.

TECHNICAL SKILLS

• - CRM software (HubSpot preferred; Salesforce or similar acceptable) — an asset but not required
• - Sales engagement tools (Apollo, ZoomInfo, LinkedIn Sales Navigator, Outreach) — an asset
• - Microsoft Excel – Basic
• - Microsoft PowerPoint – Basic
• - Microsoft Word – Basic

THE PRODUCT / SERVICE / SOLUTION

• - AI-powered in-app personalization and engagement platform
• - User activation, onboarding, and lifecycle engagement tools
• - In-app nudges, timers, surveys, and gamified experience campaigns
• - Behavioural targeting, segmentation, and smart messaging
• - Real-time analytics and AI-driven campaign optimization
• - Deployed without engineering resources

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S)

• - Mid-market and enterprise technology companies with 100–1,000+ employees
• - Primary industries: Fintech, iGaming, eCommerce / DTC, and SaaS
• - Target account revenue: $500M–$1B
• - Customers are located globally — North America is the primary territory
• - Decision-makers include: Heads of Growth, Product Leaders, Marketing Directors, and Digital Experience Leaders

SALES CYCLE / ORDER VALUE / ACCOUNT SIZE

• - Average deal size: $150,000 USD
• - Revenue model: Subscription-based recurring contracts
• - Average sales cycle: 3–6 months
• - Target account size: Large Business (100–999 employees) and Enterprise (1,000+ employees)

COMPETITIVE ADVANTAGES

• - AI-driven personalization technology deployable without engineering dependency
• - Proven, measurable impact on user retention, engagement, and revenue
• - Platform currently serves over 350 million users globally — established product credibility
• - Proprietary conference-based lead generation strategy producing 50%+ conversion rates on post-event calls
• - Direct access to leadership and product teams
• - Fewer than 5 direct competitors in primary markets

TYPICAL DAY & DUTIES

• - 90% New Business Development
• - 10% Administrative Duties

On a typical day you will be executing high-volume outbound prospecting by phone, email, and LinkedIn; working through conference attendee lists supplied by the team; qualifying inbound and event-generated leads against the company’s ICP; booking discovery meetings and demos for the Head of Growth and Sales; updating pipeline activity and SQO metrics in HubSpot; and participating in live coaching sessions, call reviews, and weekly training with the Head of Growth and Sales. Year 1 SQO quota: $1.5M in Sales Qualified Opportunities.

LEADS

• - 70% Outbound prospecting — cold calling from supplied conference attendee lists and self-sourced accounts
• - 30% Warm leads from conferences, events, and marketing

The company uses a proprietary method to compile conference attendee lists, including LinkedIn profiles and contact information. These lists are supplied to the SDR. Conference-sourced meetings convert at approximately 50%+. Self-sourced prospecting is also encouraged.

OVERNIGHT TRAVEL

• - Less than 10%
• - Travel is for industry conferences and events, approximately 1–2 per month. Some conferences are optional; attendance at select events is expected.

SUPPORT & TRAINING

• - Hands-on onboarding and daily coaching from the Head of Growth and Sales from Day 1
• - Product and market training during the first 1–2 weeks
• - Ongoing live coaching, including cold call practice on demand
• - Weekly financial strategy training sessions open to the SDR
• - Conference mentorship and on-site event coaching
• - The SDR is expected to begin actively prospecting within 2 weeks of the start date

WHY YOU SHOULD APPLY

• - Ground-floor opportunity — this is hire #2 in North America. The SDR will help define the GTM strategy and build the playbook for future hires.
• - Uncapped earning potential — commissions scale directly with performance, with no ceiling on income.
• - Coaching and mentorship from an experienced sales leader — the Head of Growth and Sales has 5 years of sales management experience and has promoted 8 of 9 direct reports.
• - Clear career path to Account Executive or management — the growth trajectory to AE or leadership is typically achievable within 1–2 years.
• - Equity participation — stock or stock options are included in the compensation package.
• - Proven product with a credible market position — selling a platform that serves 350+ million users globally makes outreach credible and conversations easier.

Equal Opportunity Employer

Just Sales Jobs and our clients are equal opportunity employers. We do not discriminate. All candidates are evaluated solely on performance merit and organizational fit.

Not the Right Fit? We May Have Other Roles for You.

If this particular role isn’t the right match, we encourage you to browse our other open positions at https://justsalesjobs.ca/jobs-opening/ and apply for any that interest you. Our recruiters review every resume we receive — and if we have another role that could be a great fit for your background, we will reach out to you directly